D Yellow Elephant, a specialised digital firm for healthcare industry, launched in India

The firm is the brainchild of Co-Founder Aman Gupta and has operations across the US, Europe and Asia

BestMediaInfo Bureau | Delhi | April 1, 2015

D Yellow Elephant, a full service digital agency with a focus on pharmaceutical and healthcare industry initiated its India operations from March 31, 2015.

D Yellow Elephant's mission is to create meaningful and measurable interactive web marketing for the world's largest health and pharma brands and corporates.

The new firm has three offices and approximately 20 staffers across the globe, with operations in the US, Europe and Asia.

D Yellow Elephant is the brainchild of Co-Founder Aman Gupta, who insists, “D Yellow Elephant is an interaction firm, not a communication firm.”

He further said, “We have been the experts in healthcare communications for more than two decades now, and while digital communications have always been a part of the overall structure, a need was felt to leverage our best capabilities through a medium which is bound to bring change in the coming future. D Yellow Elephant was created to respond to the need of specialised firm catering to pharmaceuticals sector and fill in the gap with expert-led, digitally-oriented marketing ideas. With D Yellow Elephant, we can address not just advertising, but all points where consumers and brands come together, no matter what the channel or platform.”

The firm spent a full year aligning the global services structure, company cultures and delivery model.

D Yellow Elephant develops solutions across a full range of digital media, including mobile, web, television, out-of home, tablet, touch, online advertising and social media, bringing together technology and creativity in new ways to drive business growth and consumer interest.

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