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D&AD 2015: 848 Pencils awarded; India’s total tally at 19 Pencils

McCann Erickson and JWT India top the list with six Pencils each; Ogilvy & Mather follows with three. BBDO India, Mudra Communications, Grey Group and Handloom Picture Company earn one Pencil each

BestMediaInfo Bureau | Mumbai | April 24, 2015

D&AD-logoThe 53rd D&AD Judging Week has wrapped up at the Truman Brewery in East London this week. From India, 19 entries have been awarded Pencils across all the judged categories. McCann Erickson and JWT India top the India list with six Pencils each, while Ogilvy & Mather has won three pencils. BBDO India, Mudra Communications, Grey Group and Handloom Picture Company have bagged one Pencil each.

Winners will get to know the kind of Pencil – Wood, Graphite, Yellow, Black, and White – they have won only on May 21, 2015 at the awards ceremony.

JWT India’s film titled ‘Nike Make Every Yard Count’ for Nike India won the agency its six Pencils. Three Pencils were awarded for the film in the Film Advertising Crafts category, while a Pencil each was awarded in the Branded Film Content & Entertainment, Digital Marketing and Film Advertising categories.

McCann Erickson won all its Pencils for the work entered for Perfetti Van Melle, titled ‘Fruits’, barring one which was titled ‘Tangerine’. The Pencils were awarded in the Graphic Design (two Pencils), Art Direction, Crafts for Advertising, Crafts for Design, and Outdoor Advertising categories.

Ogilvy & Mather’s entry titled ‘Sufi Rock’ earned the agency two Pencils in the Art Direction and Crafts for Design categories. The entry, ‘Buffering’ , for Mondelez India Foods earned the agency its third Pencil in the Branded Film Content & Entertainment category.

Handloom Picture Company earned the pencil with the entry titled ‘Mute. Unmute. Pause’ in the Film Advertising Crafts category. BBDO India won a Pencil for ‘Dream2Advance’ for Visa India in the Graphic Design category. In the Writing for Advertising category, Grey Group won the Pencil for its ‘Positive and Negative Stories’ entry for Procter & Gamble. Mudra Communications won the Pencil in the Graphic Design category for the entry ‘Bi-Xenon Headlamps’ entered for Volkswagen Group Sales India.

In all, 85 countries were vying for a coveted Pencil, with 197 of the world’s top creatives debating the winners. This year, 848 Pencils have been awarded in total. All 848 Pencils will appear in the 53rd D&AD Annual to be published later this year. Globally, the UK led the winners’ list with 240 Pencils, followed by the US with 145 Pencils. Brazil, Germany and Japan were tied for the third position with 44 Pencils each.

Tim Lindsay Tim Lindsay

Commenting on the awards, Tim Lindsay, CEO, D&AD, said, “It’s been a very special year for D&AD Judging. We’ve flung open the doors of our new home at the Truman Brewery in East London, so members of the public can come and see how D&AD makes its decisions. A Pencil is the toughest creative award on Earth to win, and we’re proud of the rigour the judges apply to their decisions. After all, their names end up in The Book along with the winners.”

“I’m pleased that the White Pencil has had a record number of entries this year. Creative people have the resources at their disposal to engender major changes to the way we behave – and applied to good causes, there can be no better way to use our industry’s talents,” he added.

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