Carat bags media duties of Popees Baby Care

The win comes on the back of a multi-agency pitch. Carat will handle the account from its Kochi office. Maxus was the incumbent on the account

BestMediaInfo Bureau | Mumbai | April 9, 2015

Close on the heels of winning the Sony India, Dixcy Scott and Garuda Foods accounts last week, the independent media communications specialist from the Dentsu Aegis Network has added Popees Baby Care to its client roster. The win comes on the back of a multi-agency pitch. Carat will handle the account from its Kochi office. Maxus was the incumbent on the account.

Popees is a Kerala-based company founded by Shaju Thomas, which makes clothing for newborns and kids in the age group of 1-6 years. The company, which began in the year 2005, has various brands under its portfolio, including Ourkids, Pomees, Junior Popees and Vanchris.

Shaju Thomas, Managing Director, Popees Baby Care, said, “We welcome Carat Media to the Popees family as we look forward to making brand Popees more reachable to our customers, keeping the vision of the company intact. Carat's differentiated media approach made us re-think about our overall media strategy and we decided to make our journey along with the dedicated Carat team.”

Joydeep Raha

Commenting on the win, Joydeep Raha, Senior VP, Carat South, said, “We are delighted and honoured to have Popees on board as our esteemed client. Our Carat Kochi team, led by Ananth Narayan, did a remarkable job in demonstrating customised solutions in line with their tasks. We look forward to partnering with Popees to take them to new heights in the future.”

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