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Big I Tuna wins the digital mandate for Gits Food

The agency’s key responsibility will be to revamp Gits’ digital identity to give it a more contemporary appeal and develop a robust digital roadmap for the brand

BestMediaInfo Bureau | Delhi | April 29, 2015

Gits-logoGits Food has awarded its digital duties to Big I Tuna following a multi-agency pitch. The agency will have the key responsibility of revamping Gits’ digital identity to give it a more contemporary appeal and developing a robust digital roadmap for the brand across its social channels.

Sahil Gilani, Director - Sales & Marketing, Gits Food, commented, “We are glad to be associated with Big I Tuna and look forward to them enhancing our online presence. Gits was one of the first Indian companies to have a social media presence back in 2009 on Facebook and Twitter. Today, we are also active on other platforms such as Instagram, Pinterest and YouTube. Gits has nearly 200,000 fans on social media, most of which has been through organic growth. This month, we have launched a video show, ‘Gits-Set-Go with Master Chef Pankaj’, on YouTube and our other social media pages. Simultaneously, ‘Gits-Set-Go’ show is featuring on Zee Khana Khazana as well as on our print campaigns to sync our online and offline communication.”

Reacting to the win Chaaya Baradhwaaj, Founder, Big I Tuna, said, “This is an important win for Big I Tuna as the second agency from our group, and with a brand that many of us have grown up with. We are looking forward to doing some exciting work.”

Big I Tuna is a second agency founded by Chaaya Baradhwaaj – the first being BC Web Wise – to cater to the growing opportunity in the digital business. Some of the other agency wins in the last six months include, iDiscovery, Sesame Street PlaySchool and The Little Company.

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