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Text100 India announces the launch of HyperText

The brand will be made up of Bite India's former team and will deliver client campaigns with an integrated and digital approach across multiple sectors

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Text100 India announces the launch of HyperText

Text100 India announces the launch of HyperText

The brand will be made up of Bite India's former team and will deliver client campaigns with an integrated and digital approach across multiple sectors

BestMediaInfo Bureau | Delhi | March 27, 2015

HyperText-logo

Text100, a global integrated communications consultancy, has launched HyperText, its new brand in India. HyperText will be part of the Text100 India Group and will deliver client campaigns with an integrated and digital approach across multiple sectors. HyperText will be made up of Bite India's former team and follows the finalisation of the merger between Text100 and Bite in the Asia-Pacific (APAC) region and in mainland Europe in January 2015.

Text100, the flagship NextFifteen brand in India will continue to deliver integrated, audience-centric campaigns for clients across technology, telecom, travel, healthcare, energy, automotive and consumer sectors.  HyperText, the consultancy's new brand in India will help expand Text100 India's range of offerings to create a more comprehensive, local and integrated proposition.

Pranav Kumar, former Managing Director, Bite India will become Managing Director for HyperText and will report into Sunayna Malik, Managing Director, Text100 India. The HyperText teams are located in New Delhi, Mumbai and Bangalore and have pan-India reach through partner network.

“The successful merger between Text and Bite has increased our scale and accelerated our integrated communications capabilities regionally and in India,” said Anne Costello, Regional Director, Text100 Asia. “In India, we've taken a different approach, due to the size and complexity of the Indian market and to best address client needs. Hypertext will have a smaller, more boutique agency feel and will focus on building upon its existing base of digitally led, influencer and communications campaigns.”

Sunayna Malik added here, “Clients in India are increasingly preferring to work with firms that bring well-rounded capability and diverse skill sets under one-roof. HyperText offers a rich services suite encompassing strategic and corporate communications, integrated marketing solutions, content marketing, influencer engagement and analytics.”

HyperText will build on its 'Bite heritage' in communications, content development and in managing cross-channel influencer communities to offer a suite of integrated communications services for brands.

“Over the past four-years since we started our journey as Bite in India, we have gone on to build a differentiated consultancy, expanded our capabilities and invested in varied skills, essential to execute a mix of digital, traditional and hybrid client briefs. As HyperText today, we look forward to continuing on that trajectory in our quest to become a truly integrated firm working with exciting brands and great people,” said Pranav Kumar, MD, HyperText.

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