In her new role, she will take over the India operations from Keertan Adyanthaya and report to the Hong Kong Office
BestMediaInfo Bureau | Delhi | March 20, 2015
Fox International Channels India has appointed Swati Mohan as the Business Head of the company. Mohan has been elevated to the new responsibility from her previous role of Vice President â Content and Programming at FOX International Channels, India.
In her new role, she will take over the India operations from Keertan Adyanthaya with effect from March 30, 2015.Â According to the informed sources, Adyanthaya is moving to Hong Kong in a regional role.
Mohan will be reporting to the Hong Kong Office and shall be heading the network portfolio of all existing FOX International Channels in India including its strong existing iconic brands like National Geographic Channel and FOX Life as well as the other network channel properties like Baby TV, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and National Geographic Channel HD.
Prior to this, since January 2012, Mohan has been spearheading the programming and content portfolio for the bouquet of channels including National Geographic Channel and Fox Life. She has over 16 years of experience in the industry, with a wide spectrum of work across companies including Group M, O&M, FBC Media and Endemol previously.
Commenting on the change,Â Adyanthaya, Managing Director, NGC Network India & Fox International Channels,Â said,Â âSwati has been leading the content team at Fox for the past 3 years and has done a stellar job. When it was time to choose a new leader for our business, we didn't have to look beyond Swati. She has a keen understanding of the content and having been a key part of the hard working & dedicated team here, she will lose no time in propelling our company to even greater heights.â
Talking about her new role,Â MohanÂ said, âItâs been an enriching experience to have worked under the leadership of Keertan,Â andÂ IÂ thank the organisation for the opportunity to be able to take forward what he has built here at FIC India in the last 5 years.Â We have a great and diverse bouquet of offerings and I am excited about building the business further with the support of the capable team here.â