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Publicis Groupe acquires Expicient Inc

Expicient, an omni-channel services firm, will be integrated into the Publicis.Sapient platform under the Rosetta brand

BestMediaInfo Bureau | Mumbai | March 16, 2015


Publicis Groupe has acquired Expicient Inc, a global omni-channel services firm with significant expertise in inventory and order management systems (OMS). The agency informed that clients increasingly need to manage inventory, pricing and offers across channels for today’s connected consumer, who moves fluidly across digital and physical stores. Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand.

“Today’s always-on consumer makes no distinction between devices and channels as a result our retail clients are increasingly looking for us to build systems inventory, supply chain, omni-channel commerce that enable the experience a 2015 consumer demands,” said Alan Herrick, CEO, Publicis.Sapient. “Expicient joining Publicis.Sapient allows us to significantly strengthen our client’s ability to integrate offer information, order information, inventory information and pricing information across channels, which is a significant change from a world where the online stores and physical stores operated separately,” he added.

Expicient’s omni-channel Order Management Systems (OMS) capabilities and expertise in managed services, inbound/ outbound supply chain, logistics, in-store clientele applications and strategic technology consulting is expected to strengthen Publicis.Sapient’s marketing, commerce and consulting offerings. In joining the Publicis.Sapient platform, Expicient will be led by the Rosetta team and will contribute to Publicis.Sapient’s global distributed delivery model, whereby the platform creates significant shared service capabilities accessible to all its clients.

“Rosetta is perfectly positioned to lead the integration of Expicient and help accelerate the benefit for Publicis.Sapient clients,” said Tom Adamski, CEO, Razorfish Global.

“SapientNitro, Razorfish Global and DigitasLBi are all highly recognised as leaders in omni-channel commerce, and together through the Publicis.Sapient platform, we are unmatched. Expicient’s impact on our total business will be significant,” he added.

The announcement comes weeks after Publicis Groupe announced the completion of the Sapient acquisition and the formation of Publicis.Sapient. The agencies expect to quickly and seamlessly merge delivery capabilities and increase the value that can be offered to clients. Expicient’s capabilities will be shared across the Publicis.Sapient platform so that all clients benefit. As a result of the acquisition, Publicis.Sapient will now have an OMS offering in the market, with expertise in IBM/ Sterling, Manhattan and SAP/hybris.

“The opportunity ahead of us, to create differentiated customer experiences, is tremendous. We are living in an unprecedented time of connected consumers and commerce. For Expicient, combining forces with Publicis.Sapient will allow our teams to deliver a full range of marketing and commerce solutions while significantly expanding our global reach,” said Darpan Seth, CEO and Founder, Expicient. “We’re excited to be a part of Publicis.Sapient and to meaningfully add to global commerce capabilities already recognised as the best in the world.”

Founded in 2008, Expicient is based in Andover, Massachusetts, with additional offices in the UK and India, in Gurgaon and Bangalore, where Publicis.Sapient also has a significant presence. Expicient serves a global roster of leading brands, including, The Aldo Groupe, Argos, Bed Bath & Beyond, BJ’s Wholesale Clubs, DHL, eBay Enterprise, Guitar Center, J. Crew, Lily Pulitzer, Lockheed Martin, Marks & Spencer, Michael Kors, Ralph Lauren, Staples, Target, Tesco and Williams Sonoma, among others.

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