NDTV Good Times brings in adrenaline rush with 'Mission Mount Everest'

The show, which premiered on March 14, is a hunt for a team of nine daredevil adventures that will take on the trek to the Mount Everest Base Camp

BestMediaInfo Bureau | Delhi | March 16, 2015

NDTV Good Times premiered a new reality adventure show, 'Kingfisher Blue Mile - Mission Mount Everest', on March 14, 2015. The show will air every Saturday and Sunday at 8 pm.

The show is a hunt for a team of nine daredevil adventures that will take on the base camp trek for the highest mountain in the world – Mount Everest Base Camp. Handpicked through a series of adventure laden campouts from all across the country, these adrenalin junkies will push their limits to trek to Mt Everest Base Camp.

The adventurists will be mentored by world record holding mountaineer twins Tashi and Nungshi Malik. Trekking alongside the explorers will be actor Gul Panag.

Each campout will have three to four adventure activities. The participants will be judged on the basis of their adventure quotient, from water-based activities and rope activities to climbing skills. They will also be marked on the basis of their physical, mental and emotional strengths and most importantly, the stamina and endurance each individual will portray. These campouts have been conducted across India – Delhi to Bangalore, Kerala to Shillong – selecting the nine most deserving climbers.

Arati Singh

Talking about the launch of the new show, Arati Singh, Channel Head, NDTV Good Times, said, “We are always looking at ways of involving our audiences with our shows, and this is the ultimate adventure experience that we could think of, which makes for nail biting viewing for the viewers as well as a thrilling journey for the participants.”

Commenting on the expedition, Gurpreet Singh, Assistant Vice-President - Marketing, United Breweries, said, “True to its young and sporty image, Kingfisher Blue has always offered its consumers something adventurous, offbeat and varied from the normalcy of daily life. With Blue Mile this year, we provided nine adventure seekers an experience of a lifetime as they pushed their limits to summit Mt. Everest Base Camp. Our consumers across the country can now live the thrills, trials and tribulations of the Blue Mile participants by tuning into the nine-episode show to be aired on NDTV Good times.”

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