JWT wins NCPI creative mandate

The mandate is to be the strategy and creative partner for NCPI's flagship brand RuPay and other products

BestMediaInfo Bureau | Mumbai | March 13, 2015

National Payments Corporation of India (NPCI) has awarded its creative mandate to J Walter Thompson India following a multi-agency pitch. The account will be handled by the agency's Mumbai office. The agency will handle all strategic, mainline advertising and digital creative services for the brand.

“National Payments Corporation of India is pleased to be associated with J Walter Thompson India. NPCI aims to reach out to every Indian with its products and services, and we are sure J Walter Thompson will aid in achieving this massive yet exciting and daunting task,” said AP Hota, MD & CEO of NCPI, while making the announcement.

The mandate is to be the strategy and creative partner for NCPI's flagship brand RuPay and other products. The agency will be responsible for the entire creative mandate in the ATL and BTL space.

Rajesh Gangwani,

“We are privileged to partner NPCI in its mission to deliver efficient and speedy financial services. NPCI will play a crucial role in writing the new India story and we are delighted to be a part of this journey,” said Rajesh Gangwani, Managing Partner, J Walter Thompson, Mumbai.

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