Jury announced for The Facebook Awards 2015

Last date for submitting case studies for the fourth edition of the awards is April 1, 2015

BestMediaInfo Bureau | Mumbai | March 3, 2015

The Facebook Awards, which aim to celebrate the brands and agencies creating best in class work on Facebook, have announced the jury for this year's awards. The submission process is open through April 1, 2015 and is free to enter. Original work between February 1, 2014 and January 31, 2015 will be eligible for this year's awards. This is the fourth year of the awards, which seek to celebrate the strongest work on Facebook.

The Facebook Creative Council, as the jury members are called, include Mark Tutsell, CCO, Leo Burnett; Rob Feakins, Publicis Kaplan Thaler; Michael Lazerow, CMO, Salesforce; Tor Myhren, CCO/ President, Grey; Nick Law, Global CCO, R/GA; Marcello Serpa, ECD, AlmapBBDO; Jeff Benjamin, former North America CCO, JWT; Margaret Johnson, ECD/ Partner, Goodby, Silverstein & Partners; David Droga, Founder/ Creative Chairman, Droga5; Gerry Graf, Founder/ CCO, Barton F. Graf 9000; Colleen Decourcy, Global Creative Director, W+K; Rob Reilly, Global Creative Chairman, McCann; Tony Granger, Global CCO, Y&R and Matt Eastwood, Worldwide CCO, JWT.

Facebook informed that last year they had received thousands of campaigns from across 80 countries for the awards. The awards are set to be judged on the following criteria:

Craft & Execution: Was there a focus on high quality visuals, aesthetics and copywriting? Did your creative add to people's experience in News Feed? Did the work exemplify the brand voice and was it relevant for the audience?

Scale & Targeting: Did you reach all of the people who matter to you? Did you reach them where they spend the most time-in News Feed and on mobile? Did you use Facebook marketing products to extend the reach of your message?

Business Results: What metrics did you establish for your campaign? How did your Facebook campaign drive the overall business goals and ROI for the client?'

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