Indiabulls Housing Finance assigns digital duties to LIQVD Asia

The win comes on the back of a multi-agency pitch that saw the participation of Interactive Avenues, Razorfish, incumbent Beehive Digital and a few others

BestMediaInfo Bureau | Mumbai | March 24, 2015

LIQVD Asia, India has won the digital mandate for Indiabulls Housing Finance (IBHFL). The win comes on the back of a multi-agency pitch that saw the participation of agencies such as Interactive Avenues, Razorfish, incumbent Beehive Digital and a few others, along with LIQVD Asia.

The account will be handled out of LIQVD Asia's Mumbai office. The agency will be re-launching the digital marketing initiatives of Indiabulls Housing Finance immediately. The campaign for the IBHFL products will start from India and will be gradually expanded to other markets such as the UK and the UAE.

Commenting on the newly-signed partner, Rahat Ahmed, Marketing Head – IBHFL, said, “There has been a marked shift in consumer and brand behaviour in the recent years. Digital has disrupted the way brands communicate with their customers; it allows us to engage with customers in a space where they spend most of their time. This helps us to have targeted conversations with specific audience. Digital allows us to go beyond the corporate website and humanise the brand. We are happy to have found concurrence in our thought process with Team LA. Innovation is an attribute that echoes in every team member of the agency for relevant and worthy solutions.”

Commenting on why the company chose LIQVD Asia, Ankit  Banga, Senior Manager - Marketing & Communication, IBHFL, explained, “LA fits our requirement of a digital strategy and marketing partner as they have shown potential to be symmetrical with the core views and ideas of IBHFL. Their fresh and measured approach towards digital singled them out as the new age partner for a brand like ours that considers new age communication tools like digital to be one of the most critical in their marketing mix.”

Arnab Mitra, Managing Director, LIQVD Asia, added here, “We are overwhelmed and extremely excited to work with Indiabulls. We would like to deliver innovative ideas ensuring maximum reach and value for IBHFL through our 'Digital. On Road' strategies.”

Indiabulls Housing Finance was incorporated in May 2005, registered as a housing finance company and is regulated by the National Housing Bank.

Touted as Asia's first experiential multicultural marketing entity, LIQVD Asia started operations in 2013. Its clients include Celkon Mobiles, Axis Bank, Benetton, Divine Solitaire, Sennheiser, Legrand, Glanbia Plc and Adidas Originals. The company is headquartered in Mumbai and has presence in Singapore as well.

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