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GEC Watch: Battle for No. 2 continues as Zee TV makes a comeback

Zee TV and Star Plus were the only gainers in Week 9 of TAM 2015

BestMediaInfo Bureau | Delhi | March 5, 2015

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The see-saw battle for No. 2 position between Zee TV and Colors continued in Week 9 of TAM 2015 with Zee TV surging ahead of Colors. Zee TV and Star Plus were the only channels to add viewers.

According to data sourced from TAM subscribers for Week 9 of TAM 2015 (February 22 – February 28) for CS 4+, HSM markets, Star Plus maintained its leadership position. Life OK continued to be at No. 4 despite a slight decline in its viewership. SAB TV and Sony were at No. 5 and No. 6, respectively.

Star Plus recorded a gross viewership of 638 GTVM with a relative share of 26.41% (last week 636 GTVM).

Zee TV saw a huge jump in its viewership this week. The channel recorded 442 GTVM with a relative share of 18.29% (last week 418 GTVM).

A sharp decline in Colors’ gross viewership pushed the channel to No. 3. It recorded 418 GTVM with a relative share of 17.34% (last week 444 GTVM).

Life OK recorded a gross viewership of 312 GTVM and a relative share of 12.91% (last week 316 TVM).

SAB TV too lost a major chunk of viewership this week and recorded 265 GTVM with 10.97% relative share (last week 286 GTVM).

Sony also witnessed decline in its gross viewership this week. The channel was at 235 GTVM with relative share of 9.73% (last week 254 GTVM).

Big Magic dropped to 40 GTVM with a relative share of 1.66% (last week 47 GTVM).

Sony Pal recorded a gross viewership of 38 GTVM with a relative share of 1.57% (last week 39 GTVM).

Zindagi too witnessed a marginal decline and recorded a gross viewership of 20 GTVM and a relative share of 0.83% (last week 22 GTVM).

Epic recorded a gross viewership of 7 GTVM against last week’s 7.2 GTVM.

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)

Info@BestMediaInfo.com

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