Dentsu's Media Cubic bags Bridgestone India's communications mandate
The agency won the business following a multi-agency pitch
BestMediaInfo Bureau | Mumbai | March 16, 2015
Bridgestone Corporation, an auto and truck parts manufacturer, has awarded its communications mandate for India activities to Media Cubic, a Dentsu Aegis Network company. The win comes on the back of a multi-agency pitch.
Commenting on the win, Divya Karani, CEO, Media Cubic, said, “We are extremely proud to partner Bridgestone India. Communication is no longer a linear process and we are committed to delivering solutions, beyond the traditional media space, to ensure consumer engagement and ROIs to Bridgestone.”
A statement from the agency informed that Bridgestone India has envisioned an increase in Brand index by the year 2018. This association with Media Cubic is expected to strengthen the company's growth plan for the Indian market.
The statement added that Media Cubic presented a focused strategic approach to the client's communication requirements. This holistic and forward thinking approach, added to Media Cubic's strong organisational background, were the key reasons for being chosen by Bridgestone, said the official from Bridgestone India.
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