Colors' 'Farah Ki Daawat' to be beamed on TV One in Pakistan

IndiaCast inks the syndication deal of the show in the Indian Sub-continent. With this, 12 of Colors' programmes now air in Pakistan

BestMediaInfo Bureau | Mumbai | March 9, 2015

Colors and IndiaCast, TV18 and Viacom18's local and international distribution entity, have announced the syndication of the homegrown property 'Farah Ki Daawat' to TV One, a leading general entertainment channel in Pakistan. With the syndication of this show, 12 of Colors' programmes now air in the neighbouring country within the Indian Sub-continent.

Raj Nayak

Commenting on the syndication of the show, Raj Nayak, CEO, Colors, said, “Entertainment is at the very core of every initiative we undertake. With 'Farah Ki Daawat' being beamed on Pakistan's TV One, we are looking forward to connecting with viewers across the world, based on the mutual love for food. The syndication of 'Farah Ki Daawat' to Pakistan boosts our confidence in going beyond the norm to create differentiated content that appeals to viewers not only in India but across the world.”

'Farah Ki Daawat' is a cooking-based chat show, which delves into multiple elements of the lives of celebrities encompassing their food journeys, quirks, secrets, indulgences and guilty food pleasures. Every episode will provide an exclusive glimpse into some celebrated kitchens to pull out a recipe which brings comfort to our favourite stars from their hectic schedules. Some of the celebrities who will be featured on the show include Abhishek Bachchan, Alia Bhatt, Yuvraj Singh, Kapil Sharma, Malaika Arora Khan, Sania Mirza, Karan Johar, Anushka Sharma, Sonakshi, Arjun Kapoor, Emran Hashmi, and Jacqueline Fernandes, among others. Farah Khan and the celebrity will relive some special memories in each episode.

Gaurav Gandhi

Commenting on the distribution, Gaurav Gandhi, COO, IndiaCast, said, “It has been our constant endeavour to present the best of Indian entertainment to viewers across the world and this syndication deal with Pakistan's TV One furthers this promise. The content on Colors is a great proposition for international viewers, especially within the Indian Sub-continent and we are pleased to present the audience in Pakistan with a unique concept like 'Farah Ki Daawat' for their weekend viewing.”

'Farah Ki Daawat' launched in India on February 22, 2015 with an episode featuring Abhishek Bachchan and guest Sargun Mehta.

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