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Bennett Languages salutes woman power with Bike Rally 2015

Launched in 2013 in Delhi, the property has scaled up to 11 cities – Mumbai, Kolkata, Bangalore, Lucknow, Pune, Nagpur, Aurangabad, Thane, Kolhapur and Ahmedabad

BestMediaInfo Bureau | Delhi | March 24, 2015

All-Women-Bike-Rally_Delhi

On International Women’s Day, March 8, the 3rd All Women Bike Rally was conducted in 11 cities across India. Bennett Languages – comprising the five language publications of The Times Group (Navbharat Times, Maharashtra Times, Vijay Karnataka, Ei Samay and NavGujarat Samay) – conducted the rally to celebrate the spirit of the modern Indian woman.

A key theme and priority across all Bennett Language publications is women empowerment and addressing gender bias. Women in the 21st century need to be recognized for their own selves, and not in the context of their being a mother, sister, daughter or a wife alone. They have repeatedly made their mark in all spheres of life and achieved successes, storming many a male bastion.

As a celebration of their liberated spirit, Bennett Languages has been conducting The All Women Bike Rally for three years now across key cities. This marquee property was launched in 2013 in Delhi and scaled up across other cities – Mumbai, Kolkata, Bangalore, Lucknow, Pune, Nagpur, Aurangabad, Thane, Kolhapur and Ahmedabad. It won the prestigious INMA Gold Medal in the category of best use of an event to build a news brand in 2014.

Rahul Kansal Rahul Kansal

Rahul Kansal, Executive President – Brand, Bennett, Coleman & Co. Ltd, said, “The All Women Bike Rally is testament to the strength, confidence and free spirit of women in India today. They do not need men to ‘allow’ them to lead their lives anymore, they are busy storming every male bastion, whether it is joining the Army, rising to become CEOs or riding a heavy 1500 cc bike. We salute their spirit and are with them every step of the way.”

The rally has received an overwhelming response over the past three years. Participation has now grown to 5,000 bikers in 2015, with a considerable proportion of women riding Bullets and Harleys. Organizations from different sectors pledged their support to the rally. Women members from CISF and Delhi Traffic police participated in large numbers along with active biker groups like the Harley-Davidson Owners Group (HOG), Bikernis and Womaniya.

Political dignitaries and entertainment stars graced the rallies across India. The Delhi rally had more than 900 riders and was flagged off by Union Home Minister Rajnath Singh, actress Juhi Chawla, TV star Lavina Tondon, and pop star Shibani Kashyap. The closing ceremony was graced by Dr Harsh Vardhan, Minister of Science & Technology.

The Mumbai rally was flagged off by Ayushman Khurana, while in other cities they were flagged off by the mayor, senior IPS officers and celebrities of the respective cities.

The languages business is a strategic focus area for The Times Group, with the five publications already contributing 30 per cent to the group’s circulation. Each of Bennett Languages’ brands caters to the needs and aspirations of progressive, upmarket language audiences. Characterised by sharp, incisive reporting, unbiased coverage and a print plus 360 degree engagement, they seek to be a partner with language readers in addressing issues and celebrating causes that work towards a better quality of life, societal development and inclusive growth.

Info@BestMediaInfo.com

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