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Askme assigns creative duties to JWT

With ATL and digital marketing spends of Rs 350 crore, JWT will handle the duties of Askme, including Askme Bazaar amd AskmeFreeads

BestMediaInfo Bureau | Delhi | March 3, 2015

Ask-Me-logoAskme, the online search platform from GetitInfomedia, has brought on board J. Walter Thompson as its creative agency to help the brand further strengthen its emerging leadership in the Indian digital platform and e-commerce space. With ATL and digital marketing spends of Rs 350 crore, JWT has been appointed creative agency on record for Askme, including Askme Bazaar amd AskmeFreeads.

Askme had called for a multi-agency pitch, where several well-known agencies participated over three months. JWT was entrusted with the creative duties for the next marketing campaign basis the creative ideas presented to the team.

Commenting on the tie-up, Manav Sethi, Group Head, Marketing and Digital Products, GetitInfomedia, said, “We launched the Askme brand last year and have witnessed significant consumer uptake and others in the app and digital ecosystem following the suite in trying to launch similar integrated services across search, deals, classified and commerce. We remain focused on our growth story and have been continuously working towards developing an enriching platform for end users and SMEs. We are confident that creative team at JWT India will help position Askme brand as a destination of choice across our target consumers in this already cluttered market.”

Sanjeev Bhargava, Managing Partner, J. Walter Thompson, Delhi on winning the account, said, “JWT has a tremendous track record of creating brand value through advertising that catches the imagination of the people. In the e-commerce space, we are excited to partner with a brand on its journey to success and leadership in the face of intense competition. We are happy to be selected for our demonstrated prowess in strategic thinking and creative abilities that bested some worthy competitors. And we hope to live up to and exceed the expectations of leadership at GetitInfomedia.”

The integrated platform that provides local merchants, search, deals, classified & commerce, all packed in one app as Askme launched last year in July with Ranbir Kapoor as brand ambassador. Askme is also building high transaction and consumption led verticals across fashion, wellness, education, travel, and food with a unique advantage of local contextual commerce while consuming content across blogs, images, articles and videos. Askme also launched a similar platform in Malaysia and is looking at launching in more countries across South Asia and South East Asia.


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