Mumbai: Zee Khana Khazana, Indiaâs premiere 24hr food channel has appointed Srikant Malladi as Head of Programming. Formerly with Colosceum Media as Head of Entertainment (Non-Fiction), Srikant played a pivotal to make MasterChef India one of the most popular shows in the Indian TV Industry.
Srikant Malladi comes with over 14 years of diverse media experience - web journalism, films (Bollywood & Hollywood) and television, he has donned multiple hats. In the last 8 years he has focused and specialised in large format, prime time, non - fiction shows for a variety of Indian broadcasters. The TV exposure gave him the opportunity to run large crews (160+), have a micro (day to day) and a macro (seasonal) perspective, liaise with local Broadcasters (GEC + Niche) and international IP holders to identify, develop and adapt entertaining ideas to Indian cultural sensibilities.
Commenting on the appointment, Amit Nair, Business Head, Zee Khana Khazana, says, âZee Khana Khazana has been growing at an incredible momentum and it is time we take it to the next level. We are honored to appoint Srikant Malladi as the Head of Programming for our channel. Srikant comes with a lot of valuable experience across the entertainment & media platform and we are happy to have him on-board. We are confident that he will help us take the brand to greater heights.â
Srikant holds M.A in English degree from University of Delhi. In 2000 he had joined dhadkan.com, one of a leading Indian music website as a features writer and later became the editor for the same. With wide range of experience as an Assistant Director to Post Production Manager and various integrated responsibilities, both in Bollywood and Hollywood productions, he has directed 3 documentaries on girl child education with Rahul Bose (actor) as a freelance media professional. Srikant joined Midi Tech India Pvt Ltd. in 2006 and started working as an Associate Creative Director (Non-Fiction) for the shows like Lead India (Star One), K for Kishore (Sony) and Acting Ki Funshala (Sab TV). With an expertise in non-fiction shows, Srikant Malladi joined Colosceum Media Pvt Ltd. in 2007 as Supervising Producer and very quickly moved up the ladder to become Head of Development and eventually got appointed as the Head of Entertainment (Non Fiction). At Coloseum Media where is spent over 7 years, he was part ofÂ several mainstream non fictional shows like Covershot 2: Mission North East, Roadies X1, Jaanbaaz, MasterChef Junior (Star Plus), MasterChef India Ancillary Properties, MasterChef India and MasterChef Season 4.
About Zee Entertainment Enterprises Limited
Zee Entertainment Enterprises Limited (ZEE) is one of Indiaâs leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 100,000+ hours of television content. With rights to more than 3,000 movie titles from foremost studios and of iconic film stars, ZEE houses the worldâs largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 670+ million viewers across 169 countries. ZEE was selected Business Superbrands 2010-11, Industry Validated.
Pioneer of television entertainment industry in India, ZEEâs well-known brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Zee Smile, 9X, Ten Sports, Ten Cricket, Ten Action, Ten Golf, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zee Salaam, Zing, ETC Music and Zee Khana Khazana. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada, Zee Tamizh and ETC Punjabi. The companyâs recently launched HD offerings include Zee TV HD, Zee Cinema HD, Zee Studio HD and Ten HD.