Percept Media wins Numero Uno

The agency would be responsible for media planning, ATL, BTL and digital activities as well as 'scaling up the communication' for the brand

BestMediaInfo Bureau | Mumbai | February 16, 2015

Percept Media has won the media duties of Numero Uno, the denim wear brand from Numero Uno Clothing Limited. The account was won following a multi-agency pitch. The agency would be responsible for media planning, ATL, BTL and digital activities as well as 'scaling up the communication' for the brand.

Narinder Singh

Narinder Singh, Managing Director, Numero Uno, said, "We were looking for a media agency with whom we could get a certain level of comfort, whether it was understanding of our business needs, ability to plan and execute 360⁰ campaigns and a countrywide presence and capability. We found what we were looking for in Percept Media and believe our account is in good hands."

Shripad Kulkarni

Shripad Kulkarni, CEO, Percept Media, said, "It is a matter of great pride to be associated with a youth iconic brand like Numero Uno. Our success in winning this account has largely been due to our strategic thought, comprehensive understanding of the media employed across every vertical and their pro-active approach. To have won such an important and comprehensive pitch is a great honour for us and we look forward to a successful partnership with the brand."

It may be recalled that last month Hakuhodo Percept had bagged the complete creative mandate for Numero Uno. The agency won the mandate following a multi-agency pitch process involving several agencies. The agency noted that the advertising spend for the brand is valued at over Rs 50 crore.

Also read: Hakuhodo Percept wins creative duties of Numero Uno Jeanswear

Info@BestMediaInfo.com

Info@BestMediaInfo.com