NYF announces mentors for Torch Awards

The Torch Awards, which invites young creative talent 25 and under to compete in the 60-Second Spot challenge, will accept entries till March 18, 2015

BestMediaInfo Bureau | Mumbai | February 13, 2015

New York Festivals has announced five prominent international chief creative officers slated to participate as mentors in the second annual Torch Awards. The Torch Awards invites young creative talent 25 and under to compete in a creative challenge: the 60-Second Spot. The competition encourages entrants to review a brief outlining a marketing opportunity to assist a non-profit organisation. Entrants in the 60-Second Spot challenge will compete for the chance to see their campaign selected to go live.

For the second annual Torch Awards creative challenge, New York Festivals has partnered with The Project Solution, an international non-profit organisation whose philosophy is centred on the idea that small solutions can make a big impact. The results: 5 years, 22 projects, 11 countries, over 12,000 lives changed.

The mentors will advocate for NYF's commitment to the development of the next generation of creative talent by leading each of the five selected Finalist Teams in an intensive mentoring session to help them polish and perfect their 60-Second Spot pitch for a creative campaign to promote The Project Solution's mission.

The 2015 Torch Award Mentors are Rodger Beekman, Chief Creative Officer, Havas Worldwide Amsterdam, Duan Evans, International Executive Creative Director, AKQA United Kingdom, Pancho González, Chief Creative Officer & Co Founder, Inbrax Chile, Melvin Mangada, Managing Partner / Chief Creative Officer, TBWA SMP Philippines and Masako Okamura, Executive Creative Director, Dentsu Vietnam.

Commenting on the importance of mentoring the young creative talent, Pancho González, said, “The future of this business is based on new generations of advertising professionals. If every senior professional spent a little time with those creatives, the result will be better advertising tomorrow.”

"It's not just about entering and awarding new ideas, it´s about to showing them the right way to sell those ideas, to structure them as an integrated campaign, to do agile strategy, to converge those ideas across different platforms, and above all, it´s about being professional, judging and mentoring by the best in the industry. It`s simply something that I wish there had been when I was a young creative. Torch Awards gives that chance,” he added.

The submission deadline for Torch Awards is March 13. There is no entry fee for this award. The five Finalist Teams will be announced Monday, March 31. Finalist Teams will convene in New York City on May 20 to present their pitch, and the Grand Winning team will be announced live at the New York Show gala on May 21.

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