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The hike will be effective from March 2, 2015 and is applicable in all the 17 cities across seven states that the radio network operates in
BestMediaInfo Bureau | Delhi | February 12, 2015
My FM has increased its advertising rates by 20 per cent. The decision has been taken to address the current inventory crunch and inflation at an overall level. The hike in ad rates is applicable in all the 17 cities across seven states that the radio network operates in.
Harrish M Bhatia CEO, 94.3 My FM, said, “We are a strong customer centric organization and invest a lot in understanding the taste and needs of our customers. This approach has helped in building in a strong differentiated product. We enjoy undisputed leadership across all our stations and more and more advertiser want to leverage our leadership position to reach out to their target audience. Our inventory has been peaking and increase in Ad rates is the only way to balance interest of both listeners and clients.”
He further said, “Our markets are growing at an exponential pace and advertisers have realized that radio is the most effective way of reaching out to the audiences. Our advertisers know the value the proposition and differentiated offering we bring to the table.”
The hike will be effective from March 2, 2015.