M&E industry is a sunrise sector for India's economy: Punit Goenka

In his keynote, Goenka spoke about the changed business environment in India and the current state of the media & entertainment industry in India

BestMediaInfo Bureau | Delhi | February 23, 2015

Punit Goenka

Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL), delivered a keynote at the 19th Wharton India Economic Forum (WIEF) held at The Wharton School, University of Pennsylvania on February 21, 2015. In his keynote, which was on the theme of the conference, 'India: Delivering the Dream', Goenka spoke about the changed business environment in India with initiatives by the new government and the current state of the media and entertainment industry in India. He also discussed ZEEL's journey over the past 20 years and the opportunities and challenges he foresees over the next few years.

Speaking on the Media & Entertainment Industry in India, Goenka observed, “Widespread technological advances in the ecosystem and the digital experience driven mainly by aspects like digitisation of cable industry, has brought a new mindset to make business – quicker, targeted, transparent, and collaborative. This industry is certainly a sunrise sector for the nation's economy. Proving its resilience to the world, the Indian M&E sector is on the cusp of a strong phase of growth.”

He, furthermore, commented on ZEEL's journey, saying, “With most industry firsts to our credit, we as a global entertainment conglomerate have always been at the crest of innovation and leadership. We take immense pride in the fact that, unlike other global media companies which have travelled to India to set up their operations, ZEE has travelled against the flow and has successfully set up its presence across 169 countries, entertaining over 730 million viewers across the globe.”

The Wharton India Economic Forum (WIEF) is a student-led business conference to discuss the opportunities and challenges faced by India. Started in 1996, it is a leading India-focused business forum held annually at The Wharton School, University of Pennsylvania which is among the top three institutions in the world for business education. The WIEF attracts business leaders, policy-makers, professionals and students to engage in fruitful dialogue and is attended by over 400 delegates including Wharton MBA, Penn Graduate and Undergraduate students, Wharton alumni and industry representatives and professionals.

The other keynote speaker at the 19th Wharton India Economic Forum include Hital Meswani from Reliance Industries Limited, while some of the other confirmed speakers include Rehan A Khan, Abbott India, Sanket Akerker of Microsoft and VR Iyer of Bank of India.

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