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Mashable partners with India.com to launch Mashable India

The new online destination will leverage reach and expertise of joint brands to deliver global and Indian content for the connected generation

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Mashable partners with India.com to launch Mashable India

Mashable partners with India.com to launch Mashable India

The new online destination will leverage reach and expertise of joint brands to deliver global and Indian content for the connected generation

BestMediaInfo Bureau | Delhi | February 18, 2015

mashable-india

Mashable and India.com Web Portal have announced their partnership to launch Mashable India. This new online destination will bring together Mashable's mission of informing its global community about how digital and technology are changing the world with India.com's strength in generating original content for Indian audiences and widespread reach in the Indian digital space.

Mashable India will have an editorial team based in India for localised content. Mashable will offer the best global coverage from Mashable.com and augment it with extensive editorial coverage from India. Mashable India will also leverage the audience reach of India.com network properties.

Pete Cashmore Pete Cashmore

“As Mashable continues to grow in parallel with the expansion of digital, entering into India was an obvious next-step. Digital and technology continue to have a profound impact on the world's largest democracy and Mashable will look to chronicle this transformation in unique ways that truly resonate with the Connected Generation,” said Pete Cashmore, Founder and CEO, Mashable. “We're extremely excited to be linking up with Penske Media and the team at India.com, with their expertise in producing premium localised content we feel they're the perfect partner to ensure that Mashable India will be an incredible success.”

Jay Penske Jay Penske

Jay Penske, Chairman and CEO, Penske Media Corporation, added here, “We're thrilled to partner with Mashable as we continue to expand the PMC and ZEE alliance in the India digital industry. The company's phenomenal growth is a testament to the incredible team and leadership in India, and we're confident that Mashable's addition now quickens the ascendance of this enterprise. With Mashable's focus on digital innovation and its social media relevance, Mashable India will undoubtedly become the nation's leader in this rapidly expanding, technology-focused marketplace.”

Punit Goenka Punit Goenka

“We believe that the combination of Mashable and India.com will provide a unique content destination curated for India's fast growing online generation,” said Punit Goenka, MD & CEO, Zee Entertainment Enterprises. “We look forward to working with the Mashable team around the world to create a truly world-class and innovative site at Mashable India.”

The addition of Mashable India will continue Mashable's global expansion, which began last year with the opening of a UK office, while also adding reporters in Australia and building a strong network of global journalists. Approximately half of Mashable's 42 million monthly unique visitors come from outside the US, with India being a top five market for the company.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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