History TV18 demystifies the biggest brands in the world

The 8-part series looks at how brands are created and explores why some succeed where others fail

BestMediaInfo Bureau | Mumbai | February 12, 2015

In today's day and age every aerated drink is Coke, while Apple and BlackBerry are not just fruits, because these brands are the neo-generation. To discover the secrets behind the most recognized brands the world over, History TV18 has launched 'Secrets of Branding', an insightful series that looks at how brands are created and explores why some succeed where others fail. Revealing the creation and ideology behind the success stories of mega global brands, the 8-part series airs at 9 PM from February 11, 2015.

This series reveals the hidden marketing recipes of some of the most successful brands, while leading business entrepreneurs, advertising and marketing gurus share insights into brand development.

Featuring the biggest international brands like Volkswagen, Samsung, Gucci, Walt Disney and Starbucks amongst many others, the show highlights the thought processes and ideas that go into developing a name and image that ultimately serves to personify the brand.

Looking at the latest techniques and marketing strategies in Europe and America – including the use of social media and augmented reality – Secrets of Branding showcases how luxury brands are often 'refreshed' to attract new generations of customers across the globe. The series showcases the latest technologies and marketing tactics used across the globe, covering aspects like product launch, expansion and crisis management.

Info@BestMediaInfo.com

Info@BestMediaInfo.com