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GEC Watch: Zee TV returns to No. 2

Only Life OK, Sony and Epic add more viewers in Week 7 of TAM 2015

BestMediaInfo Bureau | Delhi | February 19, 2015

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Week 7 of TAM 2015 saw most of the Hindi general entertainment channels except Life OK, Sony and Epic losing viewership. Zee TV once again came back to No. 2 position pushing Colors to No. 3.

According to data sourced from TAM subscribers for Week 7 of TAM 2015 (February 8 – February 14) for CS 4+, HSM markets, Star Plus remained at the top. Life OK strengthened its position at No. 4 by increasing the lead margin over SAB TV. Sony remained at No. 6.

Star Plus’ gross viewership dropped to 623 GTVM with a relative share of 25.22% (last week 645 GTVM).

Even as Zee TV witnessed a marginal decline in its viewership, the channel jumped to No. 2 position this week. The channel recorded 448 GTVM with a relative share of 18.14% (last week 451 GTVM).

A sharp decline in Colors’ gross viewership pushed the channel at No. 3 position. It had recorded 434 GTVM with a relative share of 17.57% (last week 454GTVM).

Life OK gained maximum viewership this week among all Hindi GECs. The channel recorded a gross viewership of 330 GTVM and a relative share of 13.36% (last week 310 TVM).

SAB TV recorded 285 GTVM with 11.54% relative share (last week 294 GTVM).

Sony also added more eyeballs this week and its gross viewership grew to 253 GTVM and its relative share jumped to 10.24% (last week 236 GTVM).

Big Magic dropped to 46 GTVM with a relative share of 1.86% (last week 53 GTVM).

Sony Pal recorded a gross viewership of 25 GTVM with a relative share of 1.01% (last week 26 GTVM).

Zindagi too witnessed a marginal decline and recorded a gross viewership of 17 GTVM and a relative share of 0.69% (last week 18 GTVM).

Epic recorded a gross viewership of 8.9 GTVM against last week’s 7.7 GTVM.

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)

Info@BestMediaInfo.com

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