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GEC Watch: Zee TV jumps to No. 2, Life OK to No. 4

Zee TV’s growth was propelled by world television premiere of ‘Happy New Year’ while ‘Screen Awards’ helped Life OK return to No. 4

BestMediaInfo Bureau | Delhi | February 5, 2015


Week 5 of TAM 2015 witnessed two changes in the pecking order of Hindi general entertainment channels. While Zee TV overtook Colors to become No. 2, Life OK returned to No. 4 surging ahead of SAB TV.

According to data sourced from TAM subscribers for Week 5 of TAM 2015 (January 25 – January 31) for CS 4+, HSM markets, Star Plus retains the leadership position despite decline in ratings. Zee TV and Colors were at No. 2 and No. 3, respectively.

Whereas Life OK returned to No. 4 position, SAB TV and Sony followed at No. 5 and No. 6, respectively.

Star Plus’ gross viewership dropped this week to 616 GTVM with a relative share of 24.43% (last week 659 GTVM).

Zee TV rose to No. 2 position this week by adding 77 TVM to its gross viewership. The channel recorded 485 GTVM with a relative share of 19.24% (last week 408 GTVM).

Colors too lost a few eyeballs and recorded 477 GTVM with a relative share of 18.92% (last week 485 GTVM).

Life OK returned to No. 4 position this week with a gross viewership of 338 GTVM and a relative share of 13.41% (last week 299 TVM).

SAB TV recorded 294 GTVM with 11.66% relative share (last week 305 GTVM).

Sony’s gross viewership grew to 263 GTVM and its relative share jumped to 10.43% (last week 238 GTVM).

Big Magic recorded 42 GTVM and a relative share of 1.67% (last week 49 GTVM).

Sony Pal continued to grow this week also. The channel recorded a gross viewership of 29 GTVM with a relative share of 1.15% (last week 26 GTVM).

Zindagi dropped further to 18 GTVM with a relative share of 0.71% (last week 21 GTVM).

Epic recorded a gross viewership of 8.1 GTVM against last week’s 7 GTVM.

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)

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