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GEC Watch: Colors bounces back to No. 2

Sony Pal’s gross viewership grew by 56 per cent over the last week in Week 8 of TAM 2015

BestMediaInfo Bureau | Delhi | February 26, 2015

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All the Hindi general entertainment channels except Zee TV, Life OK and Epic gained viewership in Week 8 of TAM 2015. Colors returned to the No. 2 position again, pushing Zee TV to No. 3.

According to data sourced from TAM subscribers for Week 8 of TAM 2015 (February 15 – February 21) for CS 4+, HSM markets, Star Plus remained at the top. The pecking order of Life OK, SAB TV and Sony remained unchanged.

Star Plus’ gross viewership grew to 636 GTVM with a relative share of 25.76% (last week 623 GTVM).

Colors registered growth in its gross viewership and returned at No. 2 position. It had recorded 444 GTVM with a relative share of 17.98% (last week 434 GTVM).

Zee TV lost maximum eyeballs this week and slipped to No. 3 position. The channel recorded 418 GTVM with a relative share of 16.93% (last week 448 GTVM).

Life OK too witnessed drop in its viewership this week. The channel recorded a gross viewership of 316 GTVM and a relative share of 12.80% (last week 330 TVM).

SAB TV recorded 286 GTVM with 11.58% relative share (last week 285 GTVM).

Sony added one TVM to its gross viewership and recorded 254 GTVM. Its relative share was at 10.29% (last week 253 GTVM).

Big Magic recorded 47 GTVM with a relative share of 1.90% (last week 46 GTVM).

Sony Pal grew by a phenomenal 56 per cent over the last week and recorded a gross viewership of 39 GTVM with a relative share of 1.58% (last week 25 GTVM).

Zindagi recorded a gross viewership of 22 GTVM and a relative share of 0.89% (last week 17 GTVM).

Epic recorded a gross viewership of 7.2 GTVM against last week’s 8.9 GTVM.

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)

 Info@BestMediaInfo.com

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