ESPNcricinfo offers enhanced app experience

The app will be a one-stop shop for fans on all things related to cricket, besides intensifying user engagement

BestMediaInfo Bureau | Delhi | February 4, 2015

ESPNcricinfo has further strengthened its mobile platform with a newer version of its mobile app with added features. With the ICC World Cup 2015 tournament just around the corner, the app will feature content related to the tournament.

The app can be downloaded on iOS and Android powered devices enabling cricket fans to access their favourite sport anytime, anywhere.

The app will continue to be the one-stop shop for fans to find all things on cricket. The new version comes with a refreshed look, user-friendly interface and provides new features to offer quick and relevant content. The app intensifies user engagement and offers opportunity for the brand to engage with fans.

Speaking about the app, Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India, said, “The surge in usage of mobile as a primary digital content engagement platform in the recent years puts the onus on digital media owners to continuously innovate on the content type, delivery and engagement experience of users on mobile.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com