Big Magic launches weekend extension of 'Akbar Birbal'

The new show titled 'Chatur aur Chalaak, Birbal aur Viraat' will air every Saturday at 9 PM, with new characters, new twists, more comedy and an intriguing storyline

BestMediaInfo Bureau | Mumbai | February 2, 2015

Big Magic, the flagship Hindi general entertainment channel from Reliance Broadcast Network, positioned as a humour destination, is extending its popular historical comedy 'Har Mushkil ka Hal Akbar Birbal' to the weekend, in the form of a new series titled 'Chatur aur Chalaak, Birbal aur Viraat'. It has been conceived to deliver wit & comedy with intriguing storytelling and new characters, to be aired on Saturdays at 9 PM. The hour-long offering will see the introduction of Viraat enacted by popular TV actor Rohit Khurana, who joins the show's talented artiste line-up including names such as Kiku Sharda, Vishal Kotian, Delnaaz Irani, Kishwer Merchant and Thakur Anoop Singh.

Uditanshu Mehta

Uditanshu Mehta, Creative Director - Big Magic, said, “'Chatur aur Chalaak, Birbal aur Viraat' is a natural extension of 'Akbar Birbal' which is popular across age groups. We are launching this as a weekend series due to more available time for our viewers. Big Magic has grown as a favourite comedy destination on the foundation of original and differentiated programming. The consumer today is spoilt for choice, which makes it critical for us to deliver engaging and original content that is backed by insights.”

This new Saturday series will showcase some interesting mysteries being solved by Birbal and his aide Viraat, the new character on the show. Viraat is a young prankster, with a scheming mind, a penchant for stealing rare and precious items from influential families, but also extremely bright. The show delves into more shades of Birbal, creating a partnership between him and Viraat. Birbal realises Viraat's potential and rare talent, and seeks to befriend him for a larger cause of the kingdom. Viraat admires Birbal as he is a man of principle.

On the regular weekday line up of 'Har Mushkil Ka Hal Akbar Birbal', viewers will be taken on a royal comedy ride with fresh 'romance with a purpose' between Birbal and Urvashi. The popular couple will be seen addressing larger social issues, thus constantly adding humour with a message. Based on audience feedback, the romance between the two will be further built up.

The creator of the show and head of script shop Big Ideas, Paritosh Painter, commented, “It is a first-of-its-kind character building around a young boy who is accepted by Birbal as his protégée and is reformed. Our viewers wish to see more shades of the very witty Birbal, and hence the introduction of a new character as an aide to Birbal in Viraat. It is the coming together of these two extremely bright minds, played out in the Moghul era, which is poised to deliver one-hour Saturday night entertainment, packed with comedy, suspense and intrigue for wholesome family viewing.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com