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APAC Effie Awards 2015: 26 Indian entries make the cut for metals

Among Indian agencies, Ogilvy & Mather leads the list with 15 nominations, followed by Lowe Lintas with six and McCann with three

BestMediaInfo Bureau | Mumbai | February 25, 2015

apaceffie2015_logoFinalists for the APAC Effie Awards 2015 have been announced. From India, 26 entries have made the finalist list comprising 92 entries from the region. The finalist results were out following two rigorous rounds of judging by a jury consisting of some 115 senior level advertising and marketing professionals from the region.

Dominating the list are entries from India (26), Australia (19) and New Zealand (15) with the greatest number of finalists. Ogilvy & Mather takes the lead as a network with 27 entries, followed by 18 entries from BBDO Worldwide and 8 from Lowe & Partners. Other agency networks which saw several entries on the list such as DDB Group, JWT, Hakuhodo, McCann Worldgroup, Saatchi & Saatchi, TBWA and Y&R.

Among Indian agencies, Ogilvy & Mather leads the list with 15 nominations. The agency’s entries across categories for Google India (4), Mondelez India Foods (2), Star India (2), The Akanksha Foundation (2), Bharatiya Janata Party (1), Hindustan Unilever (1), MP Tourism (1), Philips (1) and Voltas (1) have been made it to this year’s finalist list.

Lowe Lintas + Partners followed with six entries making the cut this year. All the nominated entries from the agency are for Unilever India products. The agency’s entry titled ‘From 'Dark' to Connectivity’ earned four nominations, while ‘Kissanpur: Real Connectivity’ earned two.

McCann World Group has three entries in the finalist list for 2015. The entries have been submitted for Nestle, Coca-Cola and Happylife Welfare Org. Havas Worldwide’s entry for Child Survival India and Grey Group’s entry for Fiat India completed the Indian list at APAC Effie 2015.

The jury is led by the 2015 Awards Chairman, Jarek Ziebinski and four heads of jury: Chris Thomas of BBDO Asia and Proximity Worldwide, Lisa Ransom of McDonald’s APMEA, Ross Jackson of Visa and Tomaz Mok of McCann Erickson China.

“The quality of this year’s entries to APAC Effies certainly raised the standards of the competition. This is no doubt a true congregation of the best campaigns in the region. The entries that rose to the top have proven to deliver convincing and solid results, rooted in strategic creativity,” commented Awards Chairman, Jarek Ziebinski.

Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on 10 April 2015.

Complete Finalists’ list:

Entry Title Agency Client Country
Single Market - Products & Services Categories
Automotive
1 Great Just became Interesting Grey Group Fiat India India
2 Honda Odyssey - Be Our Best Critic Leo Burnett Melbourne Honda Australia Australia
Beauty & Wellness
3 Envy can be a positive force JWT SSUP Thailand
4 Gillette-Scandal Shave BBDO China P&G China
5 Shampoo Advertising. Where's the hair Mindshare Malaysia Unilever Malaysia Malaysia
6 Winged Eye McCann Melbourne L'Oreal Paris Australia
Beverages - Alcohol
7 How being stupid was sensible Clemenger BBDO Melbourne Carlton United Breweries Australia
Beverages Non-Alcohol
8 Re-defining Coffee for India McCann World Group Nestle India
9 Taking On Formality In Indian Homes McCann World Group Coca-Cola India
10 Taste of Togetherness Ogilvy & Mather Hindustan Unilever India
Consumer Electronics and Durables
11 Help Your Child Shine BBDO Proximity Singapore Hewlett-Packard Singapore
Corporate Reputation/Professional Services
12 The Attention Powered Car JWT Sydney RAC Western Australia Australia
Financial Products & Services
13 AAMI's Rhonda and Ketut- A Love Story Ogilvy & Mather Suncorp Australia
14 Locally Famous McCann Sydney MasterCard Australia
15 OCBC  Wakes up everyone's money McCann Worldgroup Singapore OCBC Bank Singapore
16 The Priceless Engine - JT Campaign TBWA\ Singapore MasterCard Singapore
17 Visa-Get Lost BBDO China Visa China
Food
18 Kissanpur: Real Connectivity Lowe Lintas + Partners Unilever India India
19 Made With Love In Y&R NZ Nutricia New Zealand
Government/Institutional
20 Kick The Habit Goodfellas NCPG Singapore
21 Mistakes Clemenger BBDO New Zealand Transport Agency New Zealand
22 The Campaign That Created History Ogilvy & Mather Bharatiya Janata Party (BJP) India
Healthcare
23 Bandaid-Heal with love BBDO China Shanghai  Johnson & Johnson China
24 Break the Barrier The Brand Agency St John Ambulance Western Australia Australia
25 Penny the Pirate Saatchi & Saatchi Luxottica Australia
26 Wonder Core Hakuhodo Oak Lawn Marketing Japan
Household/Home Products & Services
27 Discover the joy of gathering @IKEA Ogilvy & Mather Advertising Taipei IKEA Taiwan
28 Fish where the big fish are Ogilvy & Mather Philips India
29 One Step at a Time Lowe Singapore Unilever Singapore
IT/Telco
30 Giving is the Best Communication Ogilvy & Mather Advertising TrueMove H Thailand
31 Google Reunion Ogilvy & Mather Google India India
32 Say No To Roamaphobia Ogilvy SingTel Singapore
33 Stay Living: Slaying Sales Targets The Monkeys Boost Mobile Australia
34 #PledgeToVote Ogilvy & Mather Google India India
Media, Entertainment & Leisure
35 Bring Down The King DDB Group NZ SKY Television New Zealand New Zealand
36 Star Sports - Pro Kabaddi Ogilvy & Mather Star India India
Restaurants
37 KFC Black Magic Burger Ogilvy & Mather Advertising KFC Thailand
38 Motel BK Colenso BBDO Burger King New Zealand
Retail
39 Rabbit Billboard Barnes, Catmur & Friends Hell Pizza New Zealand
Single Market - Specialty Categories
Asia Pacific Brands
40 From 'Dark' to Connectivity Lowe Lintas + Partners Unilever India India
41 Kissanpur: Real Connectivity Lowe Lintas + Partners Unilever India India
Brand Experience
42 Bring Down The King DDB Group NZ SKY Television New Zealand New Zealand
43 Gillette-Scandal Shave BBDO China P&G China
44 How 'cat-call' sparked a debate Clemenger BBDO Melbourne MARS Australia Australia
Brand Revitalisation
45 Bandaid-Heal with love BBDO China Shanghai  Johnson & Johnson China
46 Gillette-Scandal Shave BBDO China P&G China
47 Made With Love In Y&R NZ Nutricia New Zealand
Branded Utility
48 EyeCheck App Saatchi & Saatchi Luxottica Australia
49 From 'Dark' to Connectivity Lowe Lintas + Partners Unilever India India
David vs Goliath
50 Ease Baby Pee Finder Ogilvy&Mather Shanghai Kimberly-Clark (China) China
51 Rabbit Billboard Barnes, Catmur & Friends Hell Pizza New Zealand
52 Star Sports - Pro Kabaddi Ogilvy & Mather Star India India
GoodWorks - Brand
53 Help A Child Reach 5 Lowe + Partners Worldwide Unilever United Kingdom
54 Kit Kat as a Train Ticket JWT Alex Villela Japan
55 Project RecyClass Ogilvy & Mather Philippines Mondelez International Philippines Philippines
56 #PledgeToVote Ogilvy & Mather Google India India
GoodWorks - Non Profit
57 A World without Animals DDB Group NZ Paw Justice New Zealand
58 Message Barter Ogilvy & Mather The Akanksha Foundation India
59 No Child Brides Havas Worldwide Child Survival India India
60 Not A Bug Splat BBDO Pakistan Reprieve/FFR Pakistan
61 Share My Dabba McCann World Group Happylife Welfare Org. India
Media Innovation
62 Don't Look Away Ogilvy & Mather Advertising, Hong Kong Orbis Hong Kong
63 From 'Dark' to Connectivity Lowe Lintas + Partners Unilever India India
64 Rice-code Hakuhodo Inakadate Village Japan
65 Share For Dogs Colenso BBDO Mars Pedigree New Zealand
New Product or Service
66 From 'Dark' to Connectivity Lowe Lintas + Partners Unilever India India
Small Budget - Products
67 How 'cat-call' sparked a debate Clemenger BBDO Melbourne MARS Australia Australia
68 Rabbit Billboard Barnes, Catmur & Friends Hell Pizza New Zealand
69 Share For Dogs Colenso BBDO Mars Pedigree New Zealand
Small Budget - Services
70 A World without Animals DDB Group NZ Paw Justice New Zealand
71 Message Barter Ogilvy & Mather The Akanksha Foundation India
72 Mother Book: The world’s first-ever Dentsu Kishokai Medical Co. Japan
73 Win Richard's Points Clemenger BBDO Sydney Steve Baird Australia
Sponsorship & Event Marketing
74 Don't Let Go Colenso BBDO Samsung New Zealand
75 Instagram Marathon Ogilvy & Mather Advertising, Hong Kong Nike Hong Kong Hong Kong
76 L'oreal Paris. The Winged Eye Look McCann Melbourne L'Oreal Paris Australia
77 Making data sexy OgilvyOne IBM Australia
Sustained Success
78 AAMI's Rhonda and Ketut- A Love Story Ogilvy & Mather Suncorp Australia
79 CDM Silk Sustained Ogilvy & Mather Mondelez India Foods India
80 Humanizing Technology in India Ogilvy & Mather VOLTAS India
81 MP- Winning the Heart of India Ogilvy & Mather Madhya Pradesh Tourism India
82 Tayyari Jeet Ki (Prepare to Win) Ogilvy & Mather Mondelez India Foods India
83 You'll Only Need One DDB Group NZ STIHL New Zealand
Youth Marketing
84 Drinking, do it properly. Clemenger BBDO Melbourne DrinkWise Australia Australia
85 Penny the Pirate Saatchi & Saatchi Luxottica Australia
86 What are you doing on ice? Lifelounge Department of Health, Victoria Australia
87 #PledgeToVote Ogilvy & Mather Google India India
Multi-Market - Products & Services Categories
88 Epson "Think Outside The Printer" Ogilvy & Mather Epson Singapore Singapore
89 IKEA BookBook Campaign BBH Asia Pacific IKANO Singapore
90 McDonald’s: Surprise Alarm DDB Group Singapore McDonald’s APMEA Singapore
91 Real Life Never Stops TBWA\ Hong Kong AIA Group Hong Kong
92 The Priceless Engine - JT Campaign TBWA\ Singapore MasterCard Singapore

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