The company, which currently runs a chain of cafes in Australia, is entering India. The business was won in a multi-agency pitch
BestMediaInfo Bureau | Mumbai | January 21, 2015
Good Company Coffee is entering India with the aim of penetrating the growing in-home coffee consumption segment. It will market coffee machines, flavoured coffee, hot chocolate and tea-pods which are slated for a launch later this year.
Sachin Sabharwal, Managing Director, Good Company Coffee, said, âOur products will be targeted toÂ quality and lifestyle consciousÂ individuals who would love to indulge in a great shot of espresso or when mood sustains can also have hotÂ chocolateÂ andÂ tea variantsÂ in the comfort of their home. It is this resonance ofÂ passion and quality in each cupÂ that we found in the Soho Square team which we feel will translate into a big launch idea."
Samrat Bedi, Head of Office, Soho Square, said, "In Good Company we see many possibilities. A series of interactions with the client led to a meeting of minds that helped us win the business. This launch is close on the heels of another successful one â Bisleri Urzza. It's great to know that marketers want to partner with Soho for their new brand launches. It's a challenge we seem to love too.â
Shashank Lanjekar, Senior VP, Account Planning at Soho Square, commented, âWith the lines between the kitchen and the living room increasingly blurring, marketing image-appliances to homemakers has become very interesting. Moreover, with coffee consumption showing impressive growth in recent times, the coffee machines from Good Company are just the kind of offerings which we hope to create excitement for, in the urban markets."