Razorfish hires Anushree Ghosh to lead Strategic Planning

Ghosh, who has an experience of 15 years, has worked with agencies like Law & Kenneth, JWT and SapientNitro

BestMediaInfo Bureau | Mumbai | January 15, 2015

Anushree Ghosh

Razorfish yesterday announced the appointment of Anushree Ghosh as Director, Strategic Planning. She will be operating from the Mumbai office but is mandated to lead strategy across key businesses for Razorfish India.

She will be reporting to Charulata Ravikumar, CEO, Razorfish India. Charulata said, “We are constantly seeking highly curious people who have the energy and a razor sharp mind to persistently look for lateral solutions for the clients we partner. Her ability to quickly cut through the million possibilities to get to that one clear insight will be a big asset for us.”

Charulata added, “A planner who brings the synchronization of brand and digital strategy is unique and Anushree's experience in both will help our clients to see the brand, not in pieces, but rather as a seamlessly integrated whole.”

Ghosh commented on her new assignment, “I have admired Razorfish for long and have been closely following all their work in India and globally. The opportunity to drive business transformation for some of the most prestigious brands in India is a fantastic one, and I am really excited to be part of this.”

Ghosh, who has an experience of 15 years, has worked with agencies like Law & Kenneth, JWT and SapientNitro. Over the years she has driven strategy for brands such as e-Bay, Nestle, Horlicks, Smirnoff, Lipton, Marks & Spencer, Lux, Magnum Ice Cream and Lifestyle.

Razorfish is a full-service agency with digital and technology at the core, creating experiences that build businesses at the intersection of marketing and technology. Practice areas include web development, technology and innovation, emerging media, social influence marketing, mobile, advertising and brand creative, search, digital in-store, and omni-channel commerce.

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