The new TVC, conceptualised by Ogilvy Delhi, portrays the dilemma of a pizza lover, who has to choose between four new pizza flavours
BestMediaInfo Bureau | Mumbai | January 9, 2015
Pizza Hut has launched an exciting new pizza festival ‘Flavours of the World’ with a new campaign. In this new TVC, Ogilvy has portrayed the dilemma of a pizza lover in a playful manner. Using one of Bollywood’s most legendary romantic songs, ‘Kisko pyaar karoon’ as the theme, and adding a modern spin to the track, the TVC portrays the emotions that people will go through when they will have to choose between the various flavours of the delicious new pizzas from Pizza Hut. The range has four flavours inspired from the rich and exotic lands of Rome, Mexico, Turkey and Rawalpindi.
Commenting on the campaign, Ajay Gahlaut, Executive Creative Director, Ogilvy India, said, “For an experience-seeking generation, Pizza Hut’s exotic ‘Flavours of the World’ seemed like a range just perfect for them. So, instead of getting stuck to just one, they can choose from many. Be it when they are dating or when they are ordering during the date…! All we had to do was tell this fact in an interesting manner. And I think we did.”
The film opens with actor Sushant Singh Rajput sitting in a Pizza Hut restaurant, gazing lovingly into the eyes of a woman, as the two of them enjoy the new El Mexicano Pizza. In the next scene, Rajput is seen sitting with another girl holding the Roman Alfredo pizza, and then with another girl who has in her hand a Turkish pizza. While the flirting goes on, the song ‘Kisse pyaar karu, kaise pyaar karu’ plays in the background, perfectly describing his dilemma.
The camera cuts to his face as he sits there with a look of confusion in his eyes. It’s only then that it is revealed that the choice he must make is not between the beautiful women from different parts of the world, but the new range of exotic pizzas from the ‘Flavours of the World’ pizza festival.
Unnat Varma, General Manager, Pizza Hut & Taco Bell, India, said, “Delighting and surprising our consumers has always been Pizza Hut’s mainstay. This time we wanted to give them the world on a platter and leave them spoilt for choice. We have come up with some of the best flavours from across the globe, creating the tastiest sauces and toppings we could find. Now the challenge for our consumers is to pick just one! The ad campaign by Ogilvy encompasses the dilemma that we experience in choosing from a variety of delicious, never-seen-before exotic pizzas that ‘Flavours of the World’ present to us. Sushant is effortless with his fun and light-hearted personality, and we are confident that the ‘kisse pyaar karu’ theme will ring true with each and every bite.”
The film has been made in 35-second and 10-second edits in Hinglish, Tamil, Telugu and Kannada.
Agency: Ogilvy & Mather, Delhi
Creative Team: Ajay Gahlaut, Basab Tito Majumdar, Vikash Chemjong, Anu Gulati, Pavneet Bhasin, Hardik Trivedi
Account Management: Kapil Arora, Antara Suri, Samir Gokhale, Pranay Bagchi, Adi Vyas
Planning: Neeraj Bassi, Anirban Roy, Saumya Baijal
Production House: Chrome Pictures
Director: Hemant Bhandari
Producer: Abhishek Notani