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PayUMoney appoints Leo Burnett and Mindshare

The online payment solution company is set to roll out a massive ATL campaign to raise awareness about its consumer offering

BestMediaInfo Bureau | Delhi | January 15, 2015


PayUMoney, the leading online payment solution company, has appointed Leo Burnett to handle its creative duties. The agency won the account following a multi-agency pitch that went on for around three months. The pitch process also included the evaluation of a few media buying agencies and Mindshare netted the media planning and buying mandate.

The Gurgaon-based company is set to launch its first multi-media advertising campaign to raise awareness about its consumer offering. This will be a nationwide campaign that will run over months and target online buyers.

Varun Jha, Marketing Director at PayU India, said, “Leo Burnett’s thought processes on contemporising the brand thought, creative connect, out-of-the-box thinking and passion made them an obvious choice. We are confident that the team at Leo Burnett understands the unique nature of PayUMoney's business model and will be able to execute a communication strategy that will enable us to grow in the exciting segment of online payments. We are excited to share our passion with Leo Burnett team to take PayUMoney to the next level.”

Samir Gangahar Samir Gangahar

Samir Gangahar, Executive Director, Leo Burnett, commented, “PayUMoney is transforming the way Indians make online payments. We are happy to associate with them at such an early stage in their journey and help them in making PayUMoney synonymous with a simple payment solution for every need.”

Sainath Saraban Sainath Saraban

Sainath Saraban, National Creative Director, Leo Burnett, said, “Working on PayUMoney is going to be exciting and challenging as well, because of the behavioural change it aims at bringing into the lives of the consumers. We will be looking at telling stories and creating conversations that our audiences will find both engaging and insightful.”

Ravi Rao Ravi Rao

Ravi Rao, Leader, South Asia, Mindshare, said, "Online payment is on the cusp of a major revolution and we are proud and excited to partner PayuMoney, the leader in this space. We see great opportunity to engage with this evolving consumer and bring about a behavioral change."

PayUMoney is accepted as a payment option on more than 62,000 websites. It offers unique prepositions like buyer protection and reward points to users who pay through PayUMoney.

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