Oreo highlights the sweetness of brother-sister relationship

Conceptualised by Interface Communications, the brand's latest TVC relates the Oreo Choco Crème to the sweet and crunchy relationship of a brother and sister

BestMediaInfo Bureau | Delhi | January 14, 2015

Click on the image to watch the TVC.

Oreo Choco Crème has launched its new TVC for chocolate lovers, starring brand ambassador Ranbir Kapoor. The campaign, created by Interface communications, keeps the product at the core of the communication, which is the key chocolate variant in Mondelez India's Oreo portfolio.

In the TVC, Kapoor plays the role of a young naval recruit who is seen leaving for his duty. He decides to cheer his sister up after noticing that she is very upset. Kapoor offers her the Oreo Choco Crème to eat. He goes on about how Oreo is sweet and chocolatey just like him and that his sister is like the Oreo wrapper, blabbering all day. The film beautifully shows the brother-sister relationship which is sometimes sweet, sometimes crunchy just like the Oreo Choco Crème combination.

Joemon Thaliath, Chief Operating Officer, Interface Communications, said, “Oreo commercials have always highlighted special moments and relationships. In this TVC, we have depicted the brother-sister relationship, where the Oreo becomes a catalyst to brighten up the sister's mood as the brother leaves for his duty.”

Chella Pandyan, Marketing Head, Mondelez India, commented, “The chocolate flavour is the most popular one amongst 'crèmes' in India and a key strategic priority for us. Our endeavour in the communication is to build consumer preference and desire for our lead choco-crème variant. We have tried to communicate the delightful combination of a chocolatey Oreo cookie and chocolatey crème with the classic Oreo touch.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Oreo

Agency: Interface Communications, Mumbai

Chief Operating Officer (COO): Joemon Thaliath

National Creative Director: Robby Mathew

Associate Creative Director: Rakesh Menon

Account Management: Ruchita Purohit, Miskil Dharmadhikari, Parita Doshi

Agency Producers: Alpa Jobalia, Mazhar Khan, Ashish Barot

Production House: Chrome Pictures

Director:  Amit Sharma

Producer: Prafull Sharma

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