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‘One is good, two is better’, says McDonald’s

The campaign, conceptualised by Leo Burnett, invites people to come and relish McDonald’s double patty range of burgers

BestMediaInfo Bureau | Mumbai | January 15, 2015

One-is-good--two-is-better Click on the image to watch the TVC.

McDonald’s has launched a new campaign titled ‘One is Good, Two is Better’, to invite people to come and relish McDonald’s double patty range of burgers under ‘Double Fest’. The campaign, conceptualised by Leo Burnett, is based on the insight that it’s even better when you get double of something you love. Apart from TV, this campaign effectively employs radio, print, outdoor and digital media.

RajDeepak Das RajDeepak Das

Commenting on the campaign, Raj Deepak Das, Chief Creative Officer, Leo Burnett India, said, “It’s a refreshing and relevant campaign that delivers the doubles message in a clear and entertaining manner.”

The overall creative articulation of the campaign is centred on a catchy jingle ‘One is Oye! Two is Oye Teri!’ The TVC, launched on January 8, features the jingle which is set to the tune of everyday moments of fun and joy. It shows people who get excited when they get two things at the cost of one. The new campaign push is part of McDonald’s strategy to establish and strengthen its position as a leader in the burger space in India.

Hitesh Mehta, Vice-president, Planning, Leo Burnett, added, “The campaign effectively highlights the appeal of double patty burgers without diluting the equity of regular single patty burgers.”

Sachin Kamble Sachin Kamble

Sachin Kamble and Prajato Guha Thakurta, Executive Creative Directors, Leo

Burnett, said, “The beauty of the campaign is that it speaks to the youth in a language that appeals to them.”

Kedar Teny, Director, Marketing and Digital, McDonald’s (West and South), said, “The aim was to celebrate the New Year with our guests by adding one more layer of love into their favourite burgers. Simply put, we added one more patty to the most-loved burgers. The multimedia campaign aims to bring alive the proposition ‘one is good, two is better’ in simple yet memorable executions.”

The TVC:

[youtube]https://www.youtube.com/watch?v=SmlHiiJKbi4[/youtube]

Credits:

Creative Agency: Leo Burnett

Chief Creative Officer: Raj Deepak Das

Executive Creative Directors: Sachin Kamble and Prajato Guha Thakurta

Creative Directors: Sujeet Sawant, Kaushik Datta

Copy: Qainat Mansoor, Manish Patel, Manas Kher

Art: Vaibhav Patil

Brand Planning: Hitesh Mehta (Vice President), Divya Agarwal

Account Management: Supriya Bhasin (Brand Director), Aditya Atre, Sayantan Bhattacharya, Pratik Adhikari

Info@BestMediaInfo.com

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