Lowe Lintas Bangalore wins Urban Ladder creative mandate

The agency will help build the Urban Ladder brand and assist it in its aim of providing a curated destination for home solutions for the urban Indian

BestMediaInfo Bureau | Delhi | January 19, 2015

Online furniture company Urban Ladder has appointed Lowe Lintas Bangalore to handle its creative mandate. The agency will assist Urban Ladder in its aim of providing a curated destination for home solutions in order to help the urban Indian build well-furnished homes.

With over 1,000 products and 25 categories such as wardrobes, sofas, beds, dining tables, storage shelves, etc., Urban Ladder is India's leading online furniture company. At present, Urban Ladder has a strong network in seven cities in India including Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad and Ahmedabad and this number is expected to grow to 25-30 cities by 2016.

Rajiv Srivatsa

Sharing his views on appointing Lowe Lintas as its partner agency, Rajiv Srivatsa, COO & Co-founder, Urban Ladder, said, "Over the past two years we've put in a lot of effort into designing perfect pieces of furniture for many homes across India. We are excited to creatively communicate our design philosophy and vision of making millions of Indian homes beautiful to a larger audience with Lowe Lintas."

GV Krishnan

GV Krishnan, Executive Director, Lowe Lintas Bangalore, said, “The Indian home and furnishing market is pegged at about $20 billion (Rs 1.2 lakh crore), of which the furniture segment accounts for about half. About 90 per cent of the market is unorganised, and is an attractive opportunity for us to build the category and brand Urban Ladder. We are delighted to partner with Urban Ladder in their ambition to be the leader and both brand and business teams have unanimously endorsed our idea and point of view for us to begin our journey."

Urban Ladder was launched by co-founders Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The Urban Ladder team aims to provide shoppers with a wide range of contemporary designs and high quality, handcrafted furniture that blends beauty with functionality along with easy accessibility. The website's seamless user interface and easy navigation enhance the virtual showroom experience.

Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital. Ratan Tata, Chairman Emeritus of Tata Sons has also made a personal investment in Urban Ladder.

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