The new categories, based on feedback from industry members, will acknowledge emerging areas in advertising and digital design that are gaining popularity
BestMediaInfo Bureau | Mumbai | January 23, 2015
Kyoorius, in partnership with D&AD, has announced new categories and pricing for the 2015 Kyoorius Advertising & Digital Awards. The new categories, based on feedback from industry members, will acknowledge emerging areas in advertising and digital design that are gaining popularity.
These new categories will augment the existing roster, and serve to incorporate ever-increasing forms and mediums of creative output, both online and offline.
Rajesh Kejriwal, Founder CEO of Kyoorius, commented, âWe are thrilled to announce the schedule for the 2015 Kyoorius Awards. This year we have tried to incorporate more diversity in the type of work that can be entered, in response to industry trends. We are committed to providing a completely neutral and ethical platform that recognises the very best of Indian creative talent, year after year.â
The new categories include: Tactical Advertising (Press & Film) â rapid response advertising that reacts to current news and events, using popularity to generate maximum coverage; Branded Film Content & Entertainment; Show Programme Promotion â ads that promote a specific TV program, sports event, public events; an expanded list of for direct marketing & activation, including Direct - Mail, Direct Response - Radio & Film Advertising; Innovative Use of Radio â work that pushes the boundaries of the radio medium; TV & Cinema Title Sequences.
As a number of social awareness campaign entries were received in the 2014 Kyoorius Advertising Awards, this year a special âAdvertising for Goodâ category has been added specifically for such projects.
Direct response has also been added to the Kyoorius Digital Awards, to encourage work that drives a specific call-to-action or targets a specific audience through online banners, social media, apps and emails.
Below are the key dates for the Advertising & Digital Awards -
Call for Entries open: March 2, 2015
Call for Entries close: April 10, 2015
Jury Session: May 4-6, 2015
Awards Night: May 29, 2015