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Havas Media records high growth in 2014

The agency has been in the news for winning businesses worth over Rs 200 crore

BestMediaInfo Bureau | Delhi | January 20, 2015

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Havas Media Group India posted a stellar performance in 2014. With new business wins of over Rs 200 crore, the agency has been in the news throughout the year. The agency won high profile clients like Emirates, Yepme, MTS (re-win), LIC, BBC, Borosil, Assetz Property Group, OCM India, World Kabaddi league and Hi Care, among others. Havas Media also won digital specific mandates of Xolo Mobiles, Business World and Starbucks.

The RECMA mid-year 2014 Qualitative Evaluation reported Havas Media India growing at 35%, much higher than the industry average.

Anita Nayyar Anita Nayyar

“Havas Media’s ‘Digital at the Core’ strategy has richly paid off. Our integrated offering and approach has been appreciated by our clients as well as prospects. Our Meaningful Brands Study and the Meaningful Connections Planning process, along with our challenger brand attitude have been the key differentiators in the market. However, we are not just about business but also about people. We are known as the ‘Happy Agency’ in the market and many of our ‘old employees’ are eager to join back the Havas family – this according to me is our greatest strength,” said Anita Nayyar, CEO, Havas Media India & South Asia.

Mohit Joshi Mohit Joshi

“We are known in the industry for our passion and transparency. We ensure significant senior management involvement in all our clients. Our view of media is integrated, and this is further demonstrated by the fact that most of our recent wins have all been integrated. 2015 is a new year with new challenges, however given our strong leadership we are all set to make this year a remarkable one too,” explained Mohit Joshi, Managing Director, Havas Media India.

The Havas Media Group India client roster includes Parle Products India, Hyundai Motor India, Quikr.com, LGE India, Tata Motors, VLCC, Amway Beauty, Taj Hotels, Dupont India, Sleepwell, RK Marble Group, Voltas India, Ista Hotels, amongst others.

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