The agency won the business following a pitch process involving several agencies. The ad spend for the brand is valued at over Rs 50 crores
BestMediaInfo Bureau | Mumbai | January 28, 2015
Hakuhodo Percept has bagged the complete creative mandate for Numero Uno Jeanswear, the denim wear brand from Numero Uno Clothing Limited. The agency won the mandate following a multi-agency pitch process involving several agencies. The agency noted that the advertising spend for the brand is valued at over Rs 50 crores.
Confirming the win, Elvis Sequeira, COO, Hakuhodo Percept, said, âWhat's exciting is that the collaboration will go beyond just brand building to business building as well. We are looking forward to the challenges of repositioning the brand in today's landscape of brick and mortar as well as in the online space. Our creative juices are already flowing thinking up new opportunities and ideas on consumer touch points and engagement tools. This is the way Hakuhodo works globally and we are bringing this level of involvement into each of our relationships in India.â
On the choice of agency, Narinder Singh, Managing Director, NUCL, said, âLooking at the new age youth and the way forward for the brand Hakuhodo came up with ideas that were strong and exciting enough to evoke the right emotions in the TG. Hakuhodo was able to use the insights to bring the brand a step closer to the consumersâ heart rather than just the wardrobe.â