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GEC Watch: Top three channels lose viewership

Life OK, SAB TV, Big Magic and Epic add a more eyeballs in Week 52 of TAM 2014

BestMediaInfo Bureau | Delhi | January 2, 2015


The top three Hindi general entertainment channels witnessed decline in the last week of TAM 2014 while a few channels registered marginal improvement in their viewership. According to data sourced from TAM subscribers for Week 52 of TAM 2014 (December 21 – December 27) for CS 4+, HSM markets, Star Plus retained the No. 1 position followed by Colors at No. 2 and Zee TV at No. 3. Life OK, SAB TV and Sony were at No. 4, No. 5 and No. 6, respectively.

Star Plus recorded gross viewership of 596 GTVM with a relative share of 23.64% (last week 637 GTVM and 24.41% relative share).

Colors relative share grew further despite a slight drop in its viewership. The channel recorded gross viewership of 492 GTVM with a relative share of 19.53% (last week 500 GTVM and 19.16% relative share).

Zee TV dropped to 427 GTVM post Zee Rishtey Awards. The channel recorded a relative share of 16.95% (last week 474 GTVM and 18.16% relative share).

Life OK added a few eyeballs this week and recorded 329 GTVM with a relative share of 13.06% (last week 327 TVM and 12.53% relative share).

SAB TV also witnessed growth and recorded gross viewership of 320 GTVM with 12.68% relative share (last week 310 GTVM and 11.88% relative share).

Sony recorded viewership of 237 GTVM with a relative share of 9.39% (last week 240 GTVM and 9.20% relative share).

Big Magic grew to 63 GTVM and a relative share of 2.52% (last week 60 GTVM and 2.30% relative share).

Zindagi recorded viewership at 29 GTVM with a relative share of 1.13% (last week 32 GTVM and 1.23% relative share).

Sony Pal dropped to 23 GTVM with a relative share of 0.91% (last week 25 GTVM and 0.96% relative share).

Epic recorded a gross viewership of 5.3 GTVM against last week’s 4.53 GTVM.

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)

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