DHFL talks about importance of owning a home

The new campaign, featuring Shah Rukh Khan, has been created by SapientNitro

BestMediaInfo Bureau | Mumbai | January 30, 2015

Click on the image to watch the TVC.

DHFL has launched an integrated marketing campaign 'Ghar Jaisa Loan' featuring Shah Rukh Khan. This will be DHFL's largest ad campaign, since its inception in 1984, and is aimed to reinforce the vision of enabling every Indian to own a home of his own.

The new film featuring brand ambassador Shah Rukh Khan has been created by Sapient Nitro India. The film has Shah Rukh Khan talking about the importance of owning a home, irrespective of its size: small or big.

Kapil Wadhawan, Chairman and Managing Director, DHFL said, “DHFL has been fuelling the dreams of thousands of Indians of owning a home of their own. Through our new campaign 'Ghar Jaisa Loan' with Shah Rukh Khan we envisage reaching out to a wider audience and leveraging our consumer connect.”

KV Sridhar

KV Sridhar (Pops), Chief Creative Officer, SapientNitro, India gives a 'through the lens' insight of the campaign saying, “What's important is to own a home, it doesn't matter if it's big or small. Purchasing a house is an emotional event in everyone's life and we often tend to delay it to the day we can afford that dream home. Through this campaign we are trying to communicate that it's better to realize smaller dreams on the way to the ultimate one.”

Shah Rukh Khan said, “I am happy to be associated with DHFL and I personally believe that DHFL's mission of enabling home ownership for every Indian is as relevant today, as it was 30 years ago when the company began operations. I especially connect with the tag line 'Ghar Jaisa Loan', which voices every man's innermost desire for stability and protection.”

DHFL's 'Ghar Jaisa Loan' campaign includes 35-second TV spots featuring in six languages – Hindi, Marathi, Gujarati, Tamil, Telugu and Kannada – and will be telecast in more than 36 channels. The campaign will be further leveraged in the digital, press and outdoor media.

The TVC: 

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: DHFL

Creative Agency: Sapient Nitro India

Chief Creative Officer: KV Sridhar (Pops)

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Info@BestMediaInfo.com