Mohanty will spearhead the creative leadership responsibilities along with Bobby Pawar
BestMediaInfo Bureau | Delhi | September 18, 2014
Publicis Capital today announced the elevation of Joy Mohanty as National Creative Director. He will continue to be based in Delhi and will report to Bobby Pawar, Chief Creative Officer, Publicis South Asia.
Commenting on Mohanty’s elevation, Pawar said, “In the time that I have worked with Joy, I've found him to be not only focused on making great ads but also finding brilliant solutions to our clients' problems. He is also a really good leader. His elevation is recognition of the role he has played in improving our output in the past year and the role he will play in helping us raise our game even more.”
Hemant Misra, CEO of Publicis Capital, added, “Joy is an ideal partner – cool and collected, ever smiling, assertive and brilliant. He has the ability to attract talent and harness simple yet great ideas. His ‘Kitna Deti Hai’ campaign for Maruti Suzuki is an appropriate example of this.”
On his new role, Mohanty said, “I have been on a perpetual quest, trying to find ways to connect with a consumer who essentially does not want to engage with advertising. The width of brands and strength of relationships at Publicis make this new assignment a fabulous opportunity.”
Mohanty has been with Publicis Capital for over nine years. In a career spanning 21 years he has done time at FCB Ulka, Bates Clarion, Leo Burnett and Contract.
Some of the prominent brands he has worked are: Maruti Suzuki Corporate, Maruti Swift, Maruti A-star, Suzuki Scooters & Motorcycles, LG Home Appliances, Dabur Chyawanprash, Personal Care, Homemade, Thums Up, Maaza, Apollo Tyres, Carrier Aircon, among others.
Mohanty has won numerous local and international awards, including the One Show, D&AD, New York Festivals and Goafest.