The summit, to be held tomorrow, will see thought leaders from the industry discuss business opportunities and growth in the digital sector
BestMediaInfo Bureau | Mumbai | September 23, 2014
With the digital sector in India at its peak and the boom in the mobile marketing segment over the last couple of years, a plethora of business opportunities have emerged. It may be noted that digital advertising spends in India reached Rs 2,750 crore at the end of FY 2014, with a CAGR of 25%, y-o-y since 2011. Significantly, mobile ads constitute Rs 385 crore, which is nearly 14% of the total spends.
Keeping this growth in mind, the Internet and Mobile Association of India (IAMAI) will be hosting its next Mobile Marketing Summit on September 24, at Hyatt Regency, Mumbai. The summit will see thought leaders from across the digital fraternity – e-commerce, IT, social media and mobile – along with brand marketers, come together to debate upon how to make this business more measurable, customisable and engaging in terms of ROI, customers and promotions. The summit aims to create a knowledge sharing platform and insight about the mobile marketing panorama, along with future prospects, ideas for growth and sharing across this new marketing platform.
The summit will be addressed by renowned business leaders such as Rajesh Jain, Chief People Officer, netCORE Solutions, Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment, Tushar Vyas, Managing Partner-South Asia, GroupM, Nishanth Rao, Country Manager, LinkedIn India, Harshil Karia, Co-founder & Digital Strategist, FoxyMoron, Beerud Sheth, Chief Executive Officer, Webaroo, Kunal Shah, Founder, Freecharge.in and Rupika Raman, General Manager, Garnier Men, L’oreal India.
The panel discussions will showcase leading industry stalwarts like Snehi Mehta, Head - Client Solutions, Facebook India, Aroon Kumar, Head Marketing & Social Media, Valuefirst and Rajiv Dingra, Founder & CEO, WATConsult.
Dr Subho Ray, President, IAMAI, said, “Digital as a medium has been growing at an enormous rate in India. It has opened up a lot of avenues for entrepreneurs in the unexplored areas. With consumers adopting the mobile route and mobile becoming the primary medium of knowledge consumption, it has become necessary for the industry to come together and understand the evolving scenario.”