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D&AD and TASCHEN release digital edition of iconic 'The Copy Book'

The eBook features a work selection and essays by 48 leading advertising professionals around the world

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D&AD and TASCHEN release digital edition of iconic 'The Copy Book'

D&AD and TASCHEN release digital edition of iconic 'The Copy Book'

The eBook features a work selection and essays by 48 leading advertising professionals around the world, including such hotshots as Adrian Holmes, Barbara Nokes, Dan Wieden, David Abbott, Lionel Hunt, Mike Lescarbeau, Neil French, and Steve Hayden

BestMediaInfo Bureau | Delhi | September 1, 2014

d&ad-Copybook 

In 1995, D&AD published a book on the art of writing for advertising. Almost twenty years later, the book remains an unsurpassed bible for the most challenging field of advertising, packed full of exemplary copy and key lessons in the production of persuasive words. D&AD and TASCHEN have joined forces to bring a digital edition of this publication, specially updated with outstanding work from the last decade.

The eBook features a work selection and essays by 48 leading advertising professionals around the world, including such hotshots as Adrian Holmes, Barbara Nokes, Dan Wieden, David Abbott, Lionel Hunt, Mike Lescarbeau, Neil French, and Steve Hayden. Their tips, insights, and inspiring output will help you create clearer and more successful arguments, whether for an inspiring speech, an engaging web banner or a persuasive letter. Featured ads are zoomable, so you can navigate the entire design and see all the details of the text.

This is not simply a "must have" book for people in advertising and marketing, it is also a "should have" book for anyone who needs to involve or influence people, by webpage, on paper, or in person.

This eBook has been designed especially for the iPad and features:

• Interactive and zoomable images and galleries

• Biographic glossary of all copywriters

• Landscape and portrait format

• Search, highlight, definition and note-taking tools for texts

Click here for free preview.

Priced at £6.49, The Copy Book ebook is available exclusively through iTunes.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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