Burda acquires consumer magazine division of Media Transasia India

More than eight magazine titles will be added to Burda's Indian portfolio including Travel & Leisure South Asia, Better Homes & Gardens and Sports Illustrated

BestMediaInfo Bureau | Delhi | September 3, 2014

Exposure Media Marketing (EMM), a business wholly owned by Hubert Burda Media India (HBMI), which is part of the Burda International group of companies, yesterday announced the acquisition of the consumer magazines division of Media Transasia India (MTI).

MTI's portfolio in India includes standout titles such as Travel & Leisure South Asia, Better Homes & Gardens, Sports Illustrated and Child. MTI publishes more than eight special interest magazines focused on a wide variety of interests, from fashion and lifestyle to interior design, travel and architecture, complemented with a strong expertise in custom and contract publishing and events. This portfolio will move into the EMM suite of magazines entirely. However, EMM and MTI do not preclude the idea of any future collaboration.

Julie Sherborn

Julie Sherborn, Asia CEO of Hubert Burda Media, said, “India plays a key role in Burda's international expansion strategy. The country's strong economic fundamentals, young population and dynamic growth ideas together with an increasing digitization and growing consumerism make it a very appealing investment destination for us.”

Massimo Monti

Massimo Monti, MD of Hubert Burda Media India, said, “The MTI portfolio gives us a very attractive cross-section of special interest magazines and adds terrific strength and depth to our editorial, advertising and business development talent across India allowing us to better service key centres."

Rasina Uberoi Bajaj

Rasina Uberoi Bajaj, Publishing Director, Media Transasia India, has joined the board of directors and will continue her role in contributing towards the growth of magazines in India. She said, "MTI has succeeded in developing a diverse and effective media business in India over the past 30 years and the potential is increasing. This acquisition by Burda will allow this potential to be fully realized.”

Hubert Burda Media has held direct investment in India since 2008. Its current holdings include print plant and specialist magazine interests. Burda International GmbH is active in 19 markets and currently publishes over 300 magazines as well as a large number of digital media services.

Headquartered in Bangkok, MTI has published more than 30 magazines in nine languages for over 30 years. The group has publishing centres in Thailand, Hong Kong and India.

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