The channel was launched on July 17 this year through Asian Television Network
BestMediaInfo Bureau | Mumbai | August 1, 2014
UTV Movies International, the 24-hour Hindi movie channel, is now distributed in Canada by one of the largest licensed television broadcasters, Asian Television Network (ATN). The channel, which draws audiences together to share in the universal passion for Bollywood, is available across key leading platforms in Canada, starting with the launch on Bell Fibe from July 17, 2014.
“UTV Movies has been consistently engaging with audiences in India and internationally. With the UTV Movies International channel launch in Canada, we are further expanding our footprint in the international markets and are extremely excited to work with Canada’s largest television broadcaster – Asian Television Network. Canada is a very important market for us as it has a large South Asian diaspora who are looking for fresh and distinctive Hindi movie content,” said Nikhil Gandhi, VP - Revenue, Media Networks, Disney India.
“We are very pleased to be associated with UTV Movies International,” said Shan Chandrasekar, President and CEO of ATN. “Bollywood is one of the most loved genres in the country and the audiences here have a special connect with Hindi films. ATN has been responsible in bringing a range of specialty channels to the diverse audiences in Canada and UTV Movies International is a great addition to our network,” he adde
Over the past five years, UTV Movies International has addressed the viewer’s approach of looking to television for uninhibited entertainment, instantly gratifying them with a direct experience of the spirit of Bollywood. The channel, currently present in 26 countries, has been engaging with audiences in key regions such as the USA, Middle East and Africa along with countries such as Nepal, Malaysia, Australia and New Zealand. UTV Movies International also has a presence in the UK under the name UMP Movies.