RK Swamy BBDO wins mandate for PM's Jan Dhan Yojana
The agency has been charged with developing a fully integrated creative and media communication package
BestMediaInfo Bureau | Delhi | August 27, 2014
The financial inclusion programme of the Government of India's 'Prime Minister's Jan Dhan Yojana' is being formally launched by the Prime Minister tomorrow in New Delhi. The launch communication mandate for this has been assigned to RK Swamy BBDO, which is charged with developing a fully integrated creative and media communication package.
A Committee consisting of the Department of Financial Services, Ministry of Finance, several leading banks and the Indian Banks Association led the agency selection process.
The programme encompasses all media including TV, radio, newspapers, outdoor, internet and social media. The launch communication commenced on August 23 in newspapers and on August 25 on television across the country. A superbly animated TV commercial shows a lot of people carrying their money into the bank and easily opening their bank accounts. In the end, the people join hands and morph into the logo.
Shekar Swamy, CEO, RK Swamy BBDO, said, “The Prime Minister's Jan Dhan Yojana is very crucial for the welfare of millions. As an organisation, we place the topmost priority to support such nation-building projects. We are privileged to be associated with it, and we are sparing no effort to ensure that the program is successful.”
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