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It's a fun-filled world with Camel Crayons

The campaign by RK Swamy BBDO positions Camel Crayons as a medium for kids to have unbridled fun with its wax, oil and plastic variants

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It's a fun-filled world with Camel Crayons

It's a fun-filled world with Camel Crayons

The campaign by RK Swamy BBDO positions Camel Crayons as a medium for kids to have unbridled fun with its wax, oil and plastic variants

BestMediaInfo Bureau | Mumbai | August 28, 2014

Camel-Crayons-TVC Click on the image to watch the TVC.

Camel Crayons has released a new television campaign titled 'Camel Crayons se hoga fun' to highlight the many dimensions of art and craft made possible by the variety of crayons it offers. The campaign, created by RK Swamy BBDO, shows how a child's life can be full of fun moments when using Camel crayons - wax, oil and plastic variants.

A rap-based jingle supports the TVC which captures the emotions of kids with Camel Crayons giving wings to their imagination. The ambience is real and natural and filled with smiling faces of little kids, evidently having fun.

Commenting on the insight behind the campaign, Gautam Pandit, Senior Partner & Senior Creative Director, RK Swamy BBDO, said, “We had this key insight that crayons are often the first means of expression for children, sometimes even before they learn to speak. When they use colours, children express better and imagine much more, which is what we are trying to show with this campaign with the promise of 'Camel Crayons se hoga fun'.”

Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin, said, “Being the pioneer and market leader of crayons, we are aiming at increasing the consumption of crayons among children. With the help of this TVC, Kokuyo Camlin maintains its core promise of bringing fun and enjoyment in the growing years of children. Kokuyo Camlin offers the widest range of crayons, which has become a part of children's lives at school, home and everywhere, and this is what the TVC seeks to communicate. It has complimented the brand philosophy of 'fun and enjoyment' as vividly as possible.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Creative Agency: RK Swamy BBDO

Agency Head: Sangeetha N, President (West) & ECD

COO-Mumbai: Shailen Sohoni

Senior Partner & Senior Creative Director: Gautam Pandit

Principal Consultant & Senior Creative Director: Chacko Verghese

Client Servicing: Sujit Inamdar, Hemen Patel

Director: Raj Tambaku

Production House: Tobacco Films

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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