He moves from Amrit Group of companies where he was heading brand and marketing. Sarkar has previously worked with Genesis, Grey, Mileage, Mudra, O&M and Madison BMB
BestMediaInfo Bureau | Delhi | August 11, 2014
Grey Group India has announced the appointment of Projit Sarkar to head the agency's Kolkata operations. He will report to Sunil Lulla, the newly appointed Chairman and Managing Director of Grey Group India. This is second stint with Grey.
Sarkar brings with him an experience of nearly 13 years in brand and marketing communications. His last stint was with Amrit Group of companies where he was heading the brand and marketing department. Sarkar has previously worked with Genesis, Mileage, Mudra, O&M and Madison BMB.
Commenting on the appointment, Lulla said, “Grey Group is delighted to welcome Projit back to lead the growing operations of Eastern India from Kolkata. His familiarity with the market, clients and consumers coupled with his experience in brand & marketing communications will add tremendous value and benefit both to the agency and clients based in the market. We look forward his enabling Grey Group to be even more famous and effective in eastern India."
Sarkar has worked on various brands across categories like telecom, insurance, banks, retail, cement, tourism, FMCG, footwear, paints and foods. His experience will enable the current roster of clients, which include West Bengal Tourism, Score Information Technologies, Tea Board of India, Mani Group, Philips Carbon Black and Haldiram’s, amongst others.
Speaking on his return to Grey, Sarkar said, “Coming back to Grey Group is a homecoming. I see and believe that there is a lot of opportunity to create value for internal and external stakeholders through meaningful effective marketing communication. Grey Group is the place where it can be done from.”