Maxus, with 24, has the highest number of shortlisted entries. It is followed by Madison Group and Lodestar UM with 22 each
BestMediaInfo Bureau | Mumbai | August 26, 2014
The Advertising Club has announced the shortlisted case studies for the Emvies 2014, which awards excellence in media. The awards night will be held in Mumbai on September 17, 2014.
This year Maxus, with 24, has the highest number of shortlisted entries. It is followed by Madison Group comprising Madison Media, Madison Media Infinity and Madison Media Pinnacle with 22 shortlisted case studies. Lodestar UM has clocked in with 22 shortlisted entries.
The shortlists:| BEST MEDIA STRATEGY - CONSUMER PRODUCTS | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Maxus | Tata Tea Gold | PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections | |
| 2 | PHD India | Hindustan Unilever | Kan Khajura Tesan | |
| 3 | Madison Media Infinity | Mediker Anti-Lice Treatment Naturals | Mediker Creates A Self Sustaining Ecosystem To Engineer Conversations | |
| 4 | OMD India | Johnson's Baby | Share the language of love 2013 | |
| 5 | Madison Media Infinity | Saffola Masala Oats | The Tastiest Way To Stay In Shape | |
| 6 | Madison Media Pinnacle | Cadbury Celebrations | Songs For Sisters | |
| 7 | Mindshare | Clinic Plus | My Mom - My Best Friend | |
| 8 | Madison Media Pinnacle | Cadbury Celebrations | Take Some Effort, Make Some Time | |
| 9 | Lodestar UM | Coca Cola | Coke Studio Feel The Music | |
| BEST MEDIA STRATEGY - CONSUMER DURABLES | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Lodestar UM | Tata Safari Storme | Taking The Nation By Storme | |
| 2 | Lodestar UM | Mahindra Maxximo Mini Van | Mahindra Maxximo Mini Van A guardian to our children | |
| 3 | Madison Media Infinity | Asian Paints - Corporate | Celebrating Beautiful Homes... The Engagement Journey… | |
| BEST MEDIA STRATEGY - SERVICES | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Maxus | Tata Sky+ HD | Making Complex Simple and Simple Magical | |
| 2 | Lodestar UM | Microsoft Office 365 | Cloudonomics-Microsoft Office 365 SME Take it to the next level | |
| 3 | Lodestar UM | Kansai Nerolac Paints | U CAN - It Just Takes You and a Can | |
| BEST MEDIA STRATEGY - MEDIA | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Vizeum India | MTV India | MTV Rock the Vote | |
| BEST MEDIA INNOVATION - RADIO | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | OMD India | Sony ET | KBC on Radio | |
| 2 | Mindshare | Idea | Idea 121- The IVRS Radio Station | |
| 3 | Mindshare | Closeup Toothpaste | Jab Closeup Antakshari ne Loota UP, Bihar aur Jharkhand | |
| 4 | Madison Media Pinnacle | Cadbury Celebrations | Songs For Sisters | |
| BEST MEDIA INNOVATION - DIRECT MARKETING | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | DDB Mudramax | Birla Sun Life Insurance | The Last Telegram | |
| 2 | ibs | Old Spice | Building India's first responsive social brand | |
| 3 | Madison Media Infinity | Mediker Anti-Lice Treatment Naturals | How Mediker Created LifeLong Conversations In Rural India | |
| BEST MEDIA INNOVATION - CINEMA | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Lodestar UM | GCMMF (Amul) | Piyo Doodh- Bhaag Milkha Bhaag | |
| 2 | Mindshare | Kan Khajura Tesan | Mobile is the New TV | |
| 3 | Mediacom Communications Pvt. Ltd. | Volkswagen | SKSE | |
| BEST MEDIA INNOVATION - OUT OF HOME | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Milestone Brandcom | The Times of India | Farmer Suicide | |
| 2 | DDB Mudramax | Star Jalsha | Jhiliks Wedding- Live Invitation in a billboard | |
| 3 | DDB Mudramax | Star Plus | Shakuni Innovation - Hands & Chaukas | |
| 4 | Rapport Outdoor Advertising Pvt. Ltd. | Kissan | Kissanpur | |
| 5 | Lodestar UM | Mumbai Traffic Police | Talking While Driving Kills | |
| BEST MEDIA INNOVATION - TV - CONSUMER PRODUCTS | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Maxus | Tata Tea Gold | PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections | |
| 2 | Mindshare | Pepsi | Your Familiar TV Set Converted into World's Largest Music Stage | |
| 3 | Mindshare | Knorr Souppy Noodles | Knorr Soup Noodles Khao, Bheem Ka Dost Ban Jao | |
| 4 | Mindshare | Kwality Walls Paddlepop | Happiness of Ice Cream & Fun of Jelly | |
| BEST MEDIA INNOVATION - TV - CONSUMER DURABLES | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Madison Media Infinity | Asian Paints - Corporate | Har Ghar Kuch Kehta Hai | |
| BEST MEDIA INNOVATION - SPONSORSHIP | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Lodestar UM | Tata Safari Storme | Safari Storme 24 : Redefining The Sponsorship Rules | |
| 2 | Maxus | Tata Tea Gold | PO49 IIFA : Birth of a Movement driven by Role Models | |
| 3 | OMD India | Stayfree Women for Change | Stayfree Mujhe Pankh De Do - Inspiring Women to be the change | |
| 4 | Madison Media | Goodknight Advanced Fast Card | Machchar Honge Fattack Se Furr | |
| BEST MEDIA RESEARCH / ANALYTICS : BEST MEDIA RESEARCH USING PROPRIETARY DATA | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Maxus | Titan Eye+ |
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| 2 | Lodestar UM | Sprite | Sprite Teen Till I Die | |
| 3 | Maxus | Agency Research | If the Facts don't fit the theory, change the theory!!!! | |
| 4 | Lodestar UM | Amul | Behind the Value Exchange | |
| 5 | Maxus | Chandrika - Wipro | "No Client is as Scary as An Innocent One" | |
| BEST MEDIA RESEARCH / ANALYTICS : BEST MEDIA RESEARCH USING EXISTING DATA | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Lodestar UM | Tata Safari Storme | Matchmaker : A Tool for Brand Partnerships | |
| 2 | Madison Media Pinnacle | Mondelez | What Social Media Does | |
| 3 | Maxus | Agency Research | I Know which half of my advertising is a waste | |
| BEST MEDIA RESEARCH / ANALYTICS : BEST USE OF ANALYTICS / DATA TECHNOLOGY | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Lodestar UM | Tata Safari Storme | Matchmaker : A Tool for Brand Partnerships | |
| 2 | Maxus | Titan Eye+ |
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| 3 | Lodestar UM | Johnson and Johnson Baby Massage Oil | The Magic of Touch | |
| 4 | Lodestar UM | Coca Cola | Adopting RFR For Media For Coca Cola India | |
| BEST MEDIA INNOVATION - AMBIENT MEDIA | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Lodestar UM | Kansai Nerolac Paints | U CAN - It just takes You and a Can | |
| 2 | Madison Media Pinnacle | Cadbury Dairy Milk | Purple, New Colour Of Friendship | |
| 3 | Mindshare | Heineken | Heineken Inner Voice | |
| 4 | Maxus | Nokia Lumia 720 | The Great Escape | |
| 5 | Mindshare | Kellogg's | Kellogg's Breakfast Cabs | |
| 6 | Lodestar UM | Amul | How Amul made 1 lac people eat 50 litres of Ice Cream in a single day! | |
| 7 | Madison Media Pinnacle | Cadbury Gems | T20 World Cup | |
| 8 | Mediacom Communications Pvt. Ltd. | Gillette | Social Experiment | |
| 9 | Madison Media Pinnacle | Cadbury Bournville | Give In To The Dark | |
| BEST MEDIA INNOVATION - DIGITAL (SEARCH) | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Interactive Avenues | Carzonrent | Weather Intelligence | |
| 2 | Mediacom Communications Pvt. Ltd. | Snickers | Yu are not you whn youre hungry | |
| 3 | Maxus | Vodafone India | Vodafone Recharge within Search Ads | |
| 4 | iProspectCommunicate2 | Cleartrip | API Wizardry means that we can now have our cake and eat it too! | |
| BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA) | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | ibs | Kotak Jifi | The world's first Twitter Banking | |
| 2 | ibs | Old Spice | Building a Mantastic brand online in less than 3 months | |
| 3 | PHD India | Be Beautiful | Vlog-On! | |
| 4 | MEC | Reliance Life Insurance | #Greatestfan | |
| 5 | Madison Media Infinity | Royale Aspira | Cherished Memories # Speechless | |
| 6 | Vizeum India | MTV India | MTV Rock the Vote | |
| 7 | Madison Media | Ceat 2 Wheelers Tyre | Ceat MTV Chase The Monsoon | |
| BEST MEDIA INNOVATION - DIGITAL (MOBILE / HAND HELD DEVICES) | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Maxus | Tata Tea | Media that Changed the role of women in Indian Elections | |
| 2 | PHD India | Hindustan Unilever | Kan Khajura Tesan | |
| 3 | Mediacom Communications Pvt. Ltd. | Snickers | A Story About Hungry Minds & Fingers That Misspell | |
| 4 | Maxus | Nokia Lumia 720 | The Great Escape | |
| 5 | Mindshare | Castrol Power 1 | Appiness for the bikers by the biker | |
| 6 | Maxus | Tata Sky+ HD | 8PM Match vs. 8PM Traffic | |
| BEST MEDIA INNOVATION - DIGITAL (DISPLAY) | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | SMG Convonix | Samsung India Electronics | No Touch Banner | |
| 2 | Maxus | Tata Sumo Gold | India's First Simulated Multi-terrain Test Drive In A Banner! | |
| 3 | Maxus | Tata Sky + HD | Making Complex Simple and Simple Magical | |
| 4 | Mindshare | Nike India | Make Every Yard Count | |
| 5 | ibs | Old Spice | Mantastic Me - The World's first user created web banner campaign | |
| 6 | Maxus | Hero Corporate | Mileage Campaign | |
| BEST MEDIA INNOVATION - DIGITAL (VIDEO) | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | PHD India | Be Beautiful | Vlog-On! | |
| 2 | Madison Media Pinnacle | Cadbury Bournville | Tape a Tweet | |
| 3 | PHD India | Toni & Guy | Hair Meet Wardrobe | |
| BEST ONGOING MEDIA CAMPAIGN | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Mediacom Communications Pvt. Ltd. | Gillette | Shave India Evolution | |
| 2 | Mindshare | Kissan | Kissanpur- Where What You Grow Is What You Eat! | |
| 3 | Mindshare | Closeup Toothpaste | Jab Closeup Antakshari ne Loota UP, Bihar aur Jharkhand | |
| 4 | Madison Media Infinity | Mediker Anti-Lice Treatment Naturals | Mediker Creates a Self Sustaining Ecosystem To Engineer coversations | |
| BEST MEDIA INNOVATION - BRANDED CONTENT | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Mindshare | Kan Khajura Tesan | Mobile is the New TV | |
| 2 | Maxus | Tata Tea Gold | PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections | |
| 3 | Madison Media Infinity | Asian Paints Corporate | Har Ghar Kuch Kehta Hai | |
| 4 | Lodestar UM | Coca Cola | Coke Studio Season 3 : Delivering Talkable Experiences | |
| 5 | OMD India | Stayfree Women for Change | Stayfree Mujhe Pankh De Do - Inspiring Women to be the change | |
| BEST MEDIA INNOVATION - PRINT (DAILIES) | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Madison Media Pinnacle | Cadbury Dairy Milk Silk | A Newspaper With Heart | |
| 2 | OMD India | Johnson's baby | When newspaper started smelling like babies! | |
| 3 | Maxus | Dulux Weathershield Sun Reflect | Dulux Weathershield keeps summers cool | |
| BEST MEDIA INNOVATION - PRINT (MAGAZINES) | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Madison Media Infinity | Mediker Anti-Lice Treatment Naturals | Mediker Immortalizes Rural Kids As Cartoon Characters | |
| 2 | Mediacom Communications Pvt. Ltd. | Gillette | Social Experiment | |
| 3 | Lodestar UM | Coca Cola | Spreading Ummeedo Wali Dhoop | |
| 4 | Mindshare | TRESemme | The Cosmo - TRESemme Affair | |
| BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | DDB Mudramax | Birla Sun Life Insurance | The Last Telegram | |
| 2 | Maxus | Nokia Lumia 720 | The Great Escape | |
| 3 | Lodestar UM | Amul | How Amul made 1 lac people eat 50 litres of Ice cream in a single day! | |
| 4 | Maxus | Vodafone India | Selfie 2.0 - World's Largest Selfie Photograph | |
| 5 | Mindshare | Heineken | Heineken Inner Voice | |
| 6 | Maxus | Tata Tea Gold | PO49 IIFA: Birth of a Movement driven by Role Models | |
| 7 | DDB Mudramax | Zydus SugarFree Natura | Sugarfree Modak | |
| 8 | Madison Media Pinnacle | Cadbury Dairy Milk | What A Goal By Chocogulla | |
| BEST INTEGRATED CAMPAIGN - MEDIA | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Mindshare | Star Sports | Star Sports Refresh | |
| BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Maxus | Tata Tea Gold | PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections | |
| 2 | Lodestar UM | Coca Cola | Coke Studio Connecting with Youth | |
| 3 | Madison Media Infinity | Mediker Anti-Lice Treatment Naturals | Mediker Creates A Self Sustaining Ecosystem To Engineer Conversations | |
| 4 | Maxus | Tata Tea Premium | Walk the talk: Individual steps to eradicate gender discrimination | |
| 5 | Mediacom Communications Pvt. Ltd. | Gillette | Shave India 6 - UnShaven is UnBathed | |
| BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Lodestar UM | Tata Safari Storme | Taking the nation by Storme | |
| BEST INTEGRATED CAMPAIGN - SERVICES | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Lodestar UM | Microsoft Office 365 | Cloudonomics- Microsoft Office 365 SME Take it to the next level | |
| 2 | MEC | Reliance Life Insurance | #Greatestfan | |
| YOUNG EMVIE OF THE YEAR | ||||
| NO. | AGENCY NAME | BRAND NAME | NAME OF THE PERSON | |
| 1 | Mindshare | Kellogg Anaaj ka Nashta, Kellogg SpecialK | Alka Bhavnani | |
| 2 | Maxus | Tata Tea Premium / Tata Gemini / Tata Tea Gold | Vikesh Jain | |
| 3 | Maxus | Kotak, Tata Tea, L'Oreal Paris | Tejkaran Singh Bajaj | |
| 4 | Madison Media Infinity | Mediker Anti-Lice Treatment Naturals, Saffola Masala Oats | Rhea Joey Alphonso | |
| 5 | DDB Mudramax | na | Samyak Chakrabarty | |
| 6 | Mediacom Communications Pvt. Ltd. | Smile Officer | Apeksha Wallia | |
| BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY zoOm | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | Lodestar UM | Tata Safari Storme | 24 : Co-starring Anil Kapoor and Safari Storme | |
| 2 | Mindshare | Idea | Making Bollywood's biggest celebrities our de-facto endorsers | |
| 3 | Carat Media Services India Pvt. Ltd. | Philips LED Lighting | Philips LED Lighting Launch - See What Light Can Do | |
| 4 | Maxus | Tata Tea Gold | PO49: Bollywood For Change | |
| BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING RS. 50 CRORES ANNUAL BILLING | ||||
| NO. | AGENCY NAME | BRAND NAME | CAPTION TITLE | |
| 1 | ibs | Kotak Jifi | Building the world's first social media bank | |
| 2 | ibs | Old Spice | Building a Mantastic brand online in less than 3 months | |
